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Ford Motor Company · 1 day ago

Non-Vehicle eCommerce Site Merchandising Assistant

United States

Full-time

Hybrid

Mid Level

3+ years exp

Ford Motor Company is a global leader in mobility and technology, seeking a Non-Vehicle eCommerce Site Merchandising Assistant to enhance the online shopping experience for non-vehicle products. The role focuses on optimizing product detail pages, improving sales and conversion rates, and collaborating with various teams to develop site strategies and promotional events.

AutomotiveAutonomous VehiclesManufacturingTransportation

No H1B

Responsibilities

Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content optimization

Manage taxonomy optimization, including navigation and filters; collaborate with SEO and UX teams to develop best practices

Optimize for internal and external search terms

Identify online opportunities to improve customer shopping experience, sales, conversion, and profit performance

Strategize and collaborate with eCommerce Merchandising Managers and business teams to understand business strategy, objectives, and priorities

Conduct competitive analysis to gain insights and develop strategies

Work with analytics and experimentation teams to understand and develop comprehensive strategies for site audits

Support optimizing events ensuring cross-functional alignment and execution including but not limited to promotions, seasonal collections, media, CRM, and content

Strategically enrich product data with supplemental facets, filters, attribution, and product details. Cleanses data of inaccuracies, incomplete fields, and irrelevant details

Complete the categorization and enrichment necessary to enable browse experiences, collection pages, gift guides, and other critical content and channel destination needs

Collaborate with cross-functional partners to proactively plan and rollout experiences as part of product go-live process

Qualification

ECommerce site merchandisingData AnalysisSEOSEMWebsite OptimizationProduct Information ManagementDigital Asset ManagementMaster Data ManagementMarketing ExecutionProject ManagementAnalytical ThinkingCross-Functional CollaborationCustomer FocusCommunication SkillsCreative Thinking

Required

Bachelor's Degree

3 to 5 years of relevant work experience in eCommerce site merchandising

Knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices

Knowledge of SEO and SEM

Data Analysis and Interpretation: Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information

Technical Skills: Proficient with MS Office programs and knowledgeable in digital merchandising tools

Website Optimization: Skilled in taxonomy optimization, Product Detail Page enhancement, and search term optimization

Marketing and Promotion Execution: Experienced in executing promotions, event optimization, and supporting SEM strategies

Project Management: Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets

Business Acumen: Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits

Preferred

Automotive Industry Experience

Experience with the following systems: Stibo, Adobe Analytics, Power BI, JIRA, ContentSquare, PowerReviews/BazaarVoice, and Medallia

Demonstrated experience leveraging AI for content or product optimization

Strategic Thinking and Planning: Capable of identifying sales opportunities, collaborating with merchandising and business teams, and conducting competitive analysis

Cross-Functional Collaboration: Excellent in building strategic relationships across functions, demonstrating leadership and interpersonal skills

Customer Focus: Dedicated to achieving customer satisfaction and improving the customer shopping experience

Communication Skills: Practices effective, clear, and continuous communication, ensuring others are well-informed

Creative and Analytical Thinking: Thinks creatively, analytically, strategically, and technically to solve problems and innovate