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Cricut · 1 day ago

Marketing Operations Manager

South Jordan, UT

Full-time

Onsite

Entry, Mid Level

2+ years exp

Cricut is a company that empowers people to make and personalize a variety of items. As the Marketing Operations Manager, you will oversee the execution of retail marketing initiatives, manage creative workflows, and optimize budget oversight to enhance marketing efficiency.

Consumer ElectronicsDIY

Responsibilities

Lead and manage the end-to-end creative process for channel marketing assets

Develop project timelines, align stakeholders, and ensure on-time delivery of marketing materials

Work closely with internal creative teams and external agencies to execute marketing initiatives

Optimize workflows to improve efficiency, ensuring clear communication between creative and channel marketing teams

Own and manage the channel marketing budget, tracking spend and ensuring alignment with business objectives

Partner with finance to approve budgets, process, manage vendor payments, and forecast expenses

Analyze budget utilization and recommend cost-saving opportunities without compromising marketing impact

Provide regular budget reporting and insights to key stakeholders

Oversee the management and optimization of Cricut’s content syndication tools to ensure seamless distribution of product content to retail partners

Maintain accuracy and consistency of product content across multiple retail platforms

Partner with retail marketing and product marketing teams to improve content effectiveness and performance

Troubleshoot and resolve content syndication issues in collaboration with internal teams and external vendors

Qualification

Marketing OperationsBudget ManagementProject ManagementContent Syndication ToolsRetail MarketingE-commerce ManagementCross-functional CollaborationCommunicationProblem-solvingDetail-oriented