Avery Brewing Co · 1 week ago
Partnerships & Consumer Experience Manager
Grand Rapids, MI
Full-time
Onsite
Mid, Senior Level
$80K/yr - $95K/yr
5+ years expAvery Brewing Co is seeking a Partnerships & Consumer Experience Manager responsible for identifying and activating strategic partnerships to enhance brand relevance and drive consumer engagement. The role includes managing partnerships, shaping on-site consumer experiences, and collaborating with various internal teams to deliver memorable consumer interactions.
Food and BeverageManufacturingMarketingSales
Responsibilities
Identify, evaluate, and negotiate strategic partnerships that align with the brand’s vision, values, and marketing objectives
Build a robust partnership portfolio across lifestyle, culture, sports, music, hospitality, and community platforms
Develop long-term relationships with key partners to maximize value for both parties
Ensure partnerships reinforce brand positioning and drive cultural relevance in the U.S. market
Lead the development of integrated activation plans for all partnerships, ensuring they come to life across digital, social, experiential, retail, and on-premise channels
Work closely with internal stakeholders (brand, comms, media, trade marketing) to ensure cohesive execution
Manage deliverables, timelines, and budgets for each partnership
Track performance and provide post-activation reporting, ROI assessment, and recommendations
Co-design consumer engagement experiences that make the taproom a leading brand destination
Support the development of event programming, partner activations, and seasonal experiences within the taproom
Collaborate on merchandise strategy to ensure brand relevance, storytelling, and revenue impact
Ensure all consumer interactions at the taproom reflect the brand’s identity and elevate loyalty
Support the Communications Director in shaping the narrative, flow, and storytelling of brewery tours
Ensure partnerships, brand assets, and cultural moments are integrated into the brewery tour experience where relevant
Align tour messaging with core brand pillars and marketing campaigns
Evaluate feedback and help optimize tour experiences to strengthen consumer education and engagement
Partner with Brand, Communication, Taproom, Sales, and Digital teams to ensure integration of partnerships into broader marketing and consumer programs
Align with insights and analytics teams to measure impact and refine strategies
Act as a connector between external partners and internal teams to unlock value and creativity
Manage the partnerships and experiential budget with financial discipline and strategic prioritization
Track spending, evaluate performance, and optimize investment to maximize ROI
Qualification
Required
5-7 years in partnerships, sponsorship management, experiential marketing, or brand marketing
Proven track record in identifying, negotiating, and activating partnerships with measurable results
Strong understanding of integrated marketing, including content, digital, social, events, and PR
Excellent project management and stakeholder management skills
Ability to manage relationships with agencies, partners, suppliers, and internal teams
Strong analytical mindset to evaluate ROI, effectiveness, and optimization opportunities
Outstanding communication and negotiation skills
Experience in the beer, beverage, lifestyle, sports, entertainment, or FMCG sectors
Familiarity with experiential trends, and partnership ecosystems
Understanding of taproom or hospitality operations
Comfortable working in fast-paced, cross-functional, and consumer-facing environments
Passion for brand building, creativity, and delivering memorable experiences
Preferred
Experience in experiential marketing, on-premise activations, or hospitality strongly preferred
Benefits
Health, dental, vision, and other coverage for all employees starts date of hire.
401(k) matching
Paid time off, volunteer time, and floating holidays
Employee Assistance Program
Paid sabbaticals with tenure
Paid parental leave for all employees
Company
Avery Brewing Co
The new Avery Brewing Co. facility is based in beautiful Boulder, CO with state-of-the-art equipment thoughtfully designed for innovation.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Mahou San Miguel
2017-11-28Corporate Round
Leadership Team
Elton Andres
CEO Avery Brewing Company
Craig Consigny
Chief Operating Officer
Recent News
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