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Fossil Group, Inc. · 2 days ago

Marketing Manager

Richardson, TX

Full-time

Hybrid

Senior Level

7+ years exp

Fossil Group, Inc. is seeking a Marketing Manager to join their Global Marketing Team. This role involves developing and executing integrated marketing plans that align global vision with regional execution, while supporting the company's licensed brands.

LifestyleMarketing

Responsibilities

Support the development of global brand and product marketing strategies that define clear vision, positioning, and direction across markets

Partner with licensors to co-create seasonal brand marketing strategies aligned with global priorities and regional opportunities

Collaborate with regional marketing teams to localize global strategies and tailor activations to key markets

Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution

Partner cross-functionally with Brand, Merchandising, and Sales teams to define seasonal moments and tactics that drive awareness and conversion

Serve as a strategic link between Global Brand Marketing, regional leads, and licensors to share insights, trends, and campaign learnings

Track and analyze campaign performance, ROI, and KPIs across markets to deliver actionable recommendations

Conduct monthly and quarterly business reviews with regional teams and licensors to ensure budget adherence and brand consistency

Monitor market trends, consumer insights, and competitive activities to identify opportunities for innovation and growth

Manage marketing budgets, ensuring strategic allocation and compliance across brands, markets, and partners

Lead and develop team members (if applicable) to deliver marketing initiatives effectively and collaboratively

Qualification

Integrated marketingCampaign managementBrand marketing strategiesConsumer insightsBudget managementAnalytical skillsLeadership skillsCollaboration skillsCommunication skillsDetail-oriented