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Collective Measures | Media & Analytics · 1 day ago

Director of Integrated Video

Minneapolis, MN

Full-time

Hybrid

Director/Executive

$120K/yr - $140K/yr

12+ years exp

Collective Measures is a media and analytics agency that helps brands navigate the complexities of media strategy. They are seeking a Director of Integrated Video to lead television planning and buying, integrating both national and local strategies to enhance brand performance.

AdvertisingMarketingSEO

Responsibilities

Enhance agency video planning practice in regard to local and national television while integrating with digital video and broader full funnel tactics to deliver comprehensive integrated plans

Develop buying best practices across local and national linear television

Ensure strategic vision and work is understood and visible to the industry, the clients and the broader agency

Promote Collective Measures’ brand via blog posts, case studies, and speaking engagements

Connect media efforts to performance metrics in conjunction with media and advanced analytics leaders

Advise on tool needs, manage budget and assess usage

Engage key clients as a media leader and linear expert

Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

Support broader media team at key client planning and buying moments, integrated planning meetings, upfronts, buy summaries, and QBRs

Continuous focus on revenue retention, increasing product adoption and media spend

Support internal Collective Measures marketing efforts as a key contributor

Participate in new business processes + pitches; inspire new business efforts

Collaborate with strategy, brand and performance media leaders to drive best in class video and media strategy

Foster a culture based on teamwork, collaboration, and intellectual curiosity

Motivate, lead, and manage internal team members, working collaboratively to deliver work that meet our clients’ business objectives

Maintain a focus on employee development, mentorship and coaching, incorporating regular feedback for all team members; foster close collaboration with individual team leaders

Qualification

Media planningTelevision buyingDigital video strategyTeam leadershipClient consultationCross-channel mediaMS Office proficiencyStrategic presentationsMentorshipCollaboration

Required

Bachelor's degree, concentration in business, marketing, or advertising preferred; MBA or master's degree is a plus

12+ years of progressive levels of responsibility in media planning, buying with a focus on television, and 4-7+ years of demonstrated success in managing and leading people

Proven experience in delivering clear, strategic presentations to marketing executives

Demonstrated experience in managing a department and developing key talent

Understanding of cross channel paid media planning and buying with a focus on video

High competency level in MS Office with specific strengths in Excel and PowerPoint; comfort with various media tools, such as Nielsen, programmatic and contracting software

Able to work independently and balance multiple tasks

Must be able to speak and read English proficiently

Must be able to sit for extended periods of time

Must be able to use a keyboard and a telephone