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PECO · 4 days ago

Social Media Web Analyst

Philadelphia, PA

Full-time

Onsite

Entry, Mid Level

$60K/yr - $82K/yr

2+ years exp

PECO is a part of Exelon, a leading energy transformation company. They are seeking a Social Media Web Analyst responsible for executing a social media strategy and managing online content to enhance the company's image and support corporate objectives.

Consumer ElectronicsElectronicsEnergyNatural ResourcesRenewable Energy

Growth Opportunities

Responsibilities

Manage and execute all aspects of Social Media and Website development and maintenance, including: Develops and edits content for the social media landscape. Provides ongoing guidance to partner organizations (customer service, human resources, etc.) on how to use social media in support of daily operations and customer-focused campaigns. Stays current with all social media industry developments and best practices. Manages social media campaigns against defined success metrics. Create, edit, manage and post online content. Adhere to the company digital user experience standards and guidelines – including usability, graphic design, branding, information architecture, navigation, content and functionality. Apply best practice principles of usability, graphic design, online customer self-service, communications, and marketing. Apply understanding of customer needs, business/functional requirements, company Web and Social Media standards and guidelines and IT (internal and external) capabilities in the design and development and/or implementation of Web technologies (social media applications, application widgets, etc.). Creates new site / service development, including assisting with requirements gathering, creating functional site prototypes, and testing. Collaborate with all business areas and other team members to produce compelling Web and Social Media content. Post multimedia files to the Web. Process, compress, and caption files for the company's online archives and external social media outlets. Monitor and respond to customer inquiries received via the Web

Provide statistical information to ensure the most effective utilization of personnel, equipment and/or materials for business operations

Monitor and coordinate activities to support operational performance management - specifically company presence, in social media channels (e.g., Facebook, Twitter, YouTube, LinkedIn, Blogs, etc.), maintain ongoing communication and report daily results. Maintain quality control and review at all stages of Web site production with client and Web team to ensure final product meets all defined standards

Develop, organize and present detailed performance reports for both internal and external use. Researches and summarizes online news articles/coverage of company, proactively ensuring communication leadership is aware of all coverage about the company. Works collaboratively with others in Communications, to share best practices, provide support and ensure an enterprise-wide perspective

Track, maintain, analyze and provide current information on the operation's business scorecard or key performance indicators (KPIs). Develops, executes and evaluates integrated online communications strategies and tactics to effectively communicate to customers and other stakeholders about energy-related products, services or issues in the most efficient and cost-effective manner. Provides strategic online communication counsel to internal stakeholders, using all relevant communication tools (planning, research, tactic development and measurement). Creates and implements integrated communication strategies and targeted tactics to positively position the company within the community and support the company's brand and image to both external and internal audiences

Qualification

Social Media ManagementWebsite DevelopmentAdobe Creative SuiteWeb AnalyticsContent ManagementXHTMLCSSJavaScriptMicrosoft OfficeWriting SkillsPresentation SkillsStrategic ThinkingProblem Solving

Required

Bachelor's degree, preferably in communications, marketing or business administration, plus 2-4 or more year's related job experience

2-4 years' experience performing website maintenance and/or developing websites, or the equivalent combination of formal education/training/experience

Minimum of two (2) years experience using social media tools for blogging, micro-blogging (Twitter), online social interaction (Facebook), online media sharing (YouTube), social media monitoring, and Web site analytics

In lieu of degree, 3-6 years of relevant experience

General proficiency in standard software applications:

Working knowledge of Microsoft Office SharePoint Services (MOSS)

Microsoft Office (in particular Outlook, Word, PowerPoint, Excel, and Visio)

Adobe Creative Suite 4 (or higher) (in particular: Photoshop, Flash, Dreamweaver, Acrobat)

XHTML

CSS

JavaScript

Web Traffic Reporting Tools (WebTrends and Google Analytics)

Basic operating system functions: ability to map drives, ability to install applications, browser operation (Internet Explorer, Firefox, Safari, Chrome)

Thorough understanding of all social media channels, tools, etiquette, best-practices, and metrics

Familiar with industry standard management tools and third-party services such as Jive, Cision, Radian6, Hootsuite, etc

Demonstrated superior writing and presentation skills

Demonstrated ability to handle a variety of complex communication projects simultaneously; on budget and on deadline

Demonstrated strategic thinking; ability to see the big picture and small details equally

General knowledge of the practices, procedures and principles of performance analysis (trending, root cause and gap analysis) benchmarking and audit compliance. Ability to analyze organizational data and problems, interpret and recommend alternative courses of action, and implement intervention strategies to attain performance targets

Ability to act with minimum direction to troubleshoot common technical issues related to Web maintenance tasks

Benefits

Annual Bonus for eligible positions: 10%

401(k) match and annual company contribution

Medical, dental and vision insurance

Life and disability insurance

Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave

Employee Assistance Program and resources for mental and emotional support

Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement

Referral bonus program

And much more

Company

PECO

Glassdoor4.2

Advancing smart energy to provide safe, reliable, affordable and clean energy and energy services for our customers and the communities we serve. With a history of more than 130 years of service to the Greater Philadelphia region, PECO has a long-standing commitment to a culture of excellence.

Founded in 1881

Philadelphia, Pennsylvania, USA

1001-5000 employees