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PurposeBuilt Brands · 2 days ago

Director, Media

Gurnee, IL

Full-time

Hybrid

Director/Executive

$16K/yr - $200K/yr

8+ years exp

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. The Director of Media will lead the media strategy for the brand portfolio, ensuring alignment with brand priorities and driving performance across various media channels.

CommercialConsumer Goods

Responsibilities

Develop the comprehensive, full-funnel media strategy for the brand portfolio

Connect awareness, consideration, conversion, and retail activity so all channels work together

Oversee day-to-day collaboration with external media agency, Horizon

Ensure all media plans are aligned with brand priorities, financial objectives, and retailer requirements

Direct annual planning, determine optimal channel mix, and set the investment strategy

Use insights and data to improve how media and commerce support each other

Monitor media performance and adjust investments based on results

Develop, in partnership with agencies, testing plans to optimize investments and creative

Map media strategy and placements to creative deliverables, ensuring all media strategies are matched with required formats and versions

Track spending, reconcile invoices, and forecast needs with Finance

Lead Retail Media Network planning across key retailers

Work with Sales, eCommerce, and Brand teams to support retail goals

Set standards for retail media measurement, reporting, and optimization

Maintain strong communication with Sales teams and platform partners

Foster deep collaboration across internal teams to drive media effectiveness (Marketing, Creative, eCommerce, Sales, Innovation, Finance)

Partner with Brand teams and HomeShine Studios on deliverables, formats, and timelines

Serve as the lead contact for Horizon and other partners

Review media buying, reporting, pacing, and optimization

Support annual negotiations and budget stewardship

Qualification

Media strategyMedia planningDigital media knowledgeAnalytical skillsBudget managementCommunicatorRetail media experienceAgenciesMulti-brand experienceTeam collaboration