Coty · 1 day ago
Senior Manager, Global Influencer Marketing
New York, United States
Full-time
Hybrid
Mid, Senior Level
$135K/yr - $145K/yr
4+ years expCoty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. The Senior Manager, Global Influencer Marketing role offers unmatched impact by leading product development, marketing strategy, and the innovation pipeline for Kylie Cosmetics, focusing on building international influencer marketing and PR strategies to drive brand awareness and visibility.
BeautyConsumer GoodsCosmeticsHealth CarePersonal Care and HygieneRetail
Responsibilities
Support Kylie Cosmetics team in animating the global strategic roadmap
Identify, source, and coordinate CGC for DTC initiatives, driving engagement and supporting the end-to-end marketing funnel
Oversee the strategic development of global influencer mailers across launch and evergreen programs, ensuring cohesive brand storytelling and high-impact delivery
Strategize, lead, and optimize paid influencer initiatives, driving performance, efficiency, and cross-channel integration
Manage, develop and execute international IM / PR Strategies and Guidelines to maximize press coverage, digital visibility and positive consumer engagement
Design, develop and implement international influencer marketing and PR tools: Influencer and PR event templates, Influencer partnership and seeding guidelines, Editorial Press Tools/Collaterals, Calendars/Local Activation Guidelines, Event planning & Guidelines
Work closely with local markets to execute all IM and PR programming; maintain interaction and communication with Local IM/PR Teams
Support their PR/IM plan, events & influencers partnership programs
Coordinate press outreach, interviews, and media lists
Obtain regular information on local initiatives
Gain alignment on programming with Kylie Cosmetics team
Working with external agencies, support event preparation and execution both on a Global and local level
Develop and execute consumer social engagement strategies to support the brand in key markets
Work closely with our PR agency to ensure a 360 degree partnership for print, digital and social media coverage
Foster & maintain good relationships / partnerships with influencers & cross functional teams
Oversee day-to-day budget management and supplier payments
Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
Qualification
Required
4-7+ years' experience in cosmetics influencer marketing (mailers, seedings, paid content, event coordinating)
Strong Understanding of the beauty influencer industry, focusing on content that garners awareness and paid partnerships that are authentic
Detail oriented, can work in fast paced environments, solution-oriented
Bachelor's degree required; MBA a plus
Global experience with strong knowledge of the U.S. market
Strong interpersonal and relationship-building skills
Passionate, purpose-driven leader with proven ability to inspire and deliver results
Preferred
Omni channel, indie and iconic beauty brand experience is a PLUS
Experience working with founder lead brands
Is analytical and fiscally responsible
Experience working with external agencies
Benefits
Global exposure working across international teams/brands
Hybrid working schedule
Generous paid time off and holidays
Summer Fridays
Comprehensive health, dental, and vision coverage
Company
Coty
Coty is a beauty company specializing in cosmetics, skincare, fragrance, and hair color.
10001+ employees
H1B Sponsorship
Coty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (3)
2022 (7)
2021 (3)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$3.48BKey Investors
Kohlberg Kravis Roberts
2025-10-06Post Ipo Debt· $900M
2024-05-22Post Ipo Debt· $541.23M
2023-09-28Post Ipo Equity
Leadership Team
Eniola Akindes
Vice President, Global Indirect Procurement, Marketing & Retail
Fatima Zahri
Chief Procurement Officer
Recent News
Global Cosmetics News
2026-01-06
Global Cosmetics News
2026-01-03
WSJ.com: US Business
2025-12-24
Company data provided by crunchbase