Beacon Communications ยท 1 day ago
Digital Marketing Strategist - SEO (Search Engine Optimization)
Wilmington, NC
Full-time
Hybrid
Mid Level
3+ years expBeacon Technologies is a nationally recognized web solutions firm specializing in digital marketing and web design. They are seeking an experienced Digital Marketing Strategist with a focus on SEO to develop and execute customized strategies that enhance visibility and drive ROI for clients.
AdvertisingMarketing
Responsibilities
Define and evolve SEO strategy across technical, on-page, content, local, and authority initiatives
Prioritize SEO efforts based on impact, effort, and business value
Translate SEO performance into business outcomes such as leads, revenue, and visibility
Develop strategies for visibility in AI-driven search experiences (Google AI Overviews, generative SERPs, LLM-powered discovery)
Guide content, schema, and site structure to improve eligibility for AI-generated answers
Monitor changes in search behavior and adapt strategy accordingly
Define and maintain measurement frameworks for organic performance (GA4, GSC, event tracking, conversions)
Ensure data accuracy, consistency, and proper attribution
Analyze performance trends, identify risks and opportunities, and diagnose issues using analytics data
Produce concise, insight-driven reporting with clear recommendations
Translate complex data into actionable next steps for clients and internal stakeholders
Provide strategic direction to SEO, content, analytics, and development teams
Communicate strategy clearly and align execution with business goals and KPIs
Qualification
Required
3+ years of experience developing and managing online marketing strategies in a business or consultative environment
Advanced knowledge of SEO and Google Analytics, with general familiarity with paid search and social media marketing
Strong understanding of how digital marketing integrates with website design and analytics reporting
Working knowledge of statistics and applied analytics, with the ability to derive insights and support strategy through data
Ability to clearly explain findings and recommendations to non-technical audiences
Strong organizational and time management skills with the ability to manage multiple concurrent projects
Willingness to travel occasionally for short stays
Self-motivated, collaborative, and comfortable working in a fast-paced, team-based environment
Strong written and verbal communication skills
Proficiency with Microsoft Office (Excel, PowerPoint, Word; Access a plus)
Preferred
Experience in both SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Located in the Triad (Greensboro, Winston-Salem, High Point) or Wilmington, NC
Benefits
Health club membership
Profit-sharing bonuses
100% employer-paid insurance (health, dental, vision)
401(k) with a generous company match
Ample PTO
10 paid holidays, including a birthday holiday
Educational and travel opportunities to support continued learning and growth
Company
Beacon Communications
Formerly the Japan office of Leo Burnett, D'Arcy and in partnership with Dentsu.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase