Apply on Employer Site

Plymouth Rock Assurance · 2 days ago

Marketing Cloud and Automation Specialist

Boston, MA

Full-time

Onsite

Mid Level

$106K/yr - $138K/yr

Plymouth Rock Assurance is a leading insurance company that manages over $2.0 billion in personal and commercial insurance. They are seeking a Marketing Cloud & Automation Specialist to design, develop, and implement engaging communication templates within Salesforce Marketing Cloud while collaborating with cross-functional teams to enhance customer engagement and drive results.

Auto InsuranceFinancial ServicesInsurance

H1B Sponsor Likely

Responsibilities

Create responsive, visually engaging email templates using tools such as HTML, CSS, and AMPscript within Salesforce Marketing Cloud and Litmus

Ensure templates are optimized for compatibility across devices, email clients, and service providers

Collaborate with the digital team to integrate dynamic content, personalization, and brand elements

Build dynamic content blocks that support segmentation and personalized messaging

Implement advanced personalization strategies to drive engagement

Leverage SQL for audience segmentation and ensure campaigns are data-driven and tailored to customer behaviors

Conduct A/B testing on templates, subject lines, creative assets, and call-to-action buttons to maximize open and click-through rates

Translate A/B test results into actionable recommendations for continuous improvement

Apply AI-driven tools (e.g., Einstein) to enhance campaign timing, targeting, and performance

Maintain compliance with digital communication standards, including CAN-SPAM and TCPA

Monitor campaign dashboards and reports to measure KPIs and overall effectiveness

Provide data-driven insights and recommendations to optimize email and campaign performance

Develop and maintain documentation of processes, templates, and best practices

Train and support team members in email template usage, customization, and marketing automation

Qualification

Salesforce Marketing CloudHTMLCSSAMPscriptSQLA/B testingEmail marketing best practicesSalesforce EinsteinLitmusCollaboration skillsDocumentation skills

Required

Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field (preferred)

Advanced proficiency in HTML and CSS for building responsive, high-quality email templates

Hands-on experience with Salesforce Marketing Cloud (administration, automation, and creative management)

Strong working knowledge of AMPscript for email personalization and SQL for segmentation and reporting

Familiarity with both Litmus and Salesforce Einstein for testing/previewing and email optimization

Strong understanding of email marketing best practices, including A/B testing, personalization, optimization, and accessibility

Strong collaboration skills, with the ability to partner across teams and explain technical concepts to non-technical stakeholders

Preferred

Salesforce Marketing Cloud Email Specialist Certification is a plus

Benefits

4 weeks accrued paid time off + 9 paid national holidays per year

Free onsite gym at our Boston Location

Tuition Reimbursement

Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)

Robust health and wellness program and fitness reimbursements

Auto and home insurance discounts

Matching gift opportunities

Annual 401(k) Employer Contribution (up to 7.5% of your base salary)

Various Paid Family leave options including Paid Parental Leave

Resources to promote Professional Development (LinkedIn Learning and licensure assistance)

Convenient location directly across from South Station and Pre-Tax Commuter Benefits

Company

Plymouth Rock Assurance

Glassdoor3.4

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities.

Founded in 2001

Boston, Massachusetts, USA

1001-5000 employees

https://www.plymouthrock.com

H1B Sponsorship

Plymouth Rock Assurance has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (11)

2024 (12)

2023 (6)

2022 (7)

2021 (5)

2020 (12)