Adella ยท 1 day ago
TikTok Ad and Shop Strategist
United States
Contract
Remote
Entry, Mid Level
2+ years expAdella is seeking a TikTok Ads & Shop Strategist to manage and optimize paid TikTok advertising and TikTok Shop strategies for various clients. This role focuses on performance marketing and driving measurable results within the TikTok ecosystem.
AdvertisingBrand MarketingCreative AgencyEmail MarketingWeb Development
Responsibilities
Plan, launch, and optimize TikTok paid ad campaigns across multiple client accounts
Build and manage TikTok Shop strategies to increase conversions and revenue
Analyze performance metrics (ROAS, CPA, CTR, AOV, etc.) and adjust strategies accordingly
Develop scalable ad account structures, testing frameworks, and budget strategies
Collaborate with internal teams and clients to align ads with broader ecommerce goals
Stay up to date on TikTok Ads Manager updates, trends, and best practices
Qualification
Required
2+ years of hands-on experience managing TikTok Ads for ecommerce brands
Strong understanding of TikTok Shop and in-platform conversion strategies
Proven ability to optimize campaigns for performance, not just impressions
Data-driven mindset with strong analytical and reporting skills
Comfortable communicating results and strategy with clients
Preferred
Experience working with multiple clients or agencies preferred
Experience with Shopify and ecommerce analytics tools
Knowledge of attribution models and full-funnel ad strategies
Agency experience or performance marketing background
Company
Adella
Adella is the antidote to the fragmented marketing landscape.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Cassie Fenira
Chief Operations Officer
Company data provided by crunchbase