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Citi · 1 day ago

Marketing Data Science Vice President

New York New York United States

Full-time

Onsite

Mid, Senior Level

$130K/yr - $195K/yr

6+ years exp

Citi is a global financial services company, and they are seeking a Vice President of Marketing Data Science to lead advanced analytics initiatives. This role focuses on optimizing marketing spend and driving business impact through sophisticated measurement models and strategic insights.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Hands on Implement on multiple analyses through the year on business problems across the client life cycle – acquisition, engagement, client experience and retention – for the business

This will involve leveraging multiple analytical approaches, tools and techniques, working on multiple data sources (client profile & engagement data, transactions & revenue data, digital data, unstructured data like call reports, email etc.) to provide data driven insights to business and functional stakeholders

Support the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses

Stakeholder management: Partner closely with internal stakeholders in media, AdTech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements

Operational Excellence: Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders

Presentation and Data Storytelling: Pull together insights from analysis, and be able to create presentations showing the measurement and presentation of business impact of analytical solutions

Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders

Accountability: Own and support the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement

Vendor Management: Cultivate and lead strategic relationships with key measurement and media vendors, driving measurement priorities and roadmap, testing in pilots. Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions

Thought Leadership: This role will serve as a subject matter expert in measurement – ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the organization

Qualification

Marketing Data AnalyticsMachine LearningStatistical ModelingData StorytellingPython / RSQLLarge Language ModelsPredictive AnalyticsAttribution ModelsCommunication SkillsPresentation SkillsProblem-SolvingStrategic ThinkingProject Management

Required

6-10 years' experience within media measurement and analytics, preferably in financial services, client side, agency side or publisher side

Tools and Platforms: Proficient in Python / R, Hive / SQL

Hands on experience working with complex structured and unstructured marketing data Predictive modeling using Machine Learning, Deep Learning/ Neural Networks across multiple projects

Strong understanding of core AI/ML concepts (e.g., RNN, LSTMs, LLMs, NLP) and ability to identify the optimal solution for any business case

Experience working with Large Language Models

Design, develop, and implement advanced statistical and machine learning models to analyze marketing effectiveness, customer behavior, and market trends

Build and maintain robust marketing mix models (MMM), attribution models, and other measurement frameworks to quantify the impact of marketing investments across various channels

Utilize predictive analytics to forecast marketing outcomes, identify optimal spending levels, and inform budget allocation decisions

Conduct in-depth analysis of customer segmentation, lifetime value (LTV), and churn prediction to personalize marketing efforts and improve customer retention

Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership

Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization

Should be able to independently own and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic

Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven

Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams

Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders

Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact

Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment

Experience on machine learning frameworks like TensorFlow, PyTorch etc

Preferred

Good to have: Experience on Gen AI platforms and tools

Master's degree preferred

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

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