Philip Morris International U.S. · 1 day ago
Head of Retail Strategy & Insights
Philip Morris International U.S. is seeking a Head of Retail Strategy & Insights to guide the transformation of cross-functional insights into compelling narratives that strengthen strategic retail partnerships. The role involves collaborating with various teams to synthesize data and trends into presentations tailored for key retail customers, ultimately driving retailer engagement and business growth.
Consumer Goods
Responsibilities
Partner with Brand, Consumer Insights, Trade Marketing, RGM, and Performance teams to align insights that influence customer strategies
Facilitate cross-functional alignment meetings to ensure unified messaging and strategic direction
Translate market trends, shopper behavior, pricing architecture, and category performance into cohesive retail narratives
Develop standardized storytelling frameworks and templates for customer-facing presentations
Support Sales and Customer Teams with tailored presentations for line reviews, joint business planning, and buyer meetings
Customize narratives for retailer-specific strategies and shopper dynamics
Identify gaps in insight integration and lead process improvements
Champion storytelling excellence across the organization
Qualification
Required
Bachelor's degree required
8+ years in brand marketing, consumer insights, trade marketing, or category management
Proven ability to craft persuasive, insight-driven stories and executive-level presentations
Strong understanding of retail landscape, shopper behavior, category dynamics, and revenue growth levers
Proficiency in PowerPoint, Tableau, Nielsen/IRI platforms
Exceptional communication, strategic thinking, and leadership skills
Preferred
MBA preferred