Navion Senior Solutions · 2 days ago
Director of Sales and Marketing - Navion of New Bern
New Bern, North Carolina, United States
Full-time
Onsite
Director/ExecutiveNavion of New Bern is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including community engagement, referral source outreach, lead generation, and closing, to support prospective residents and their family members in evaluating senior care options.
Assisted LivingElder CareHealth CareHome Health Care
Responsibilities
Develop and implement comprehensive sales strategies to drive occupancy success
Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs
Plan and implement marketing activities and events
Monitor and maintain budget
Collaborate with ED and RSDM to determine advertising needs and implements
Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings
Meet the community’s move-in and census goals each month or identify barriers for meeting the goals
Respond and follow-up to inquiries in a positive and timely manner
Develop a strong network of professional and agency referral sources
Host and attend community events and develop positive community relations
Research and maintain information on local competition including rates, specials, services, etc
Implement and monitor a move-in system to ensure all resident records are complete prior to admission
Maintain new residents and inquiries in the Move-In database
Prepare and distribute mailings to prospective and current residents
Provide required information and communicate effectively with other team members about move-in activity and resident/family needs
Complete weekly and quarterly census reports
Select and order promotional supplies while staying within the budget
Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate
Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
Qualification
Required
High-performing Senior Living Sales & Marketing Director experience
Ability to lead all sales and marketing activity
Experience in community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing
Ability to support prospective residents and their family members in evaluating senior care options
Experience in hitting annual targets
Ability to build relationships and understand customer trends
Experience in developing and implementing comprehensive sales strategies
Ability to establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs
Experience in planning and implementing marketing activities and events
Ability to monitor and maintain budget
Experience in collaborating with ED and RSDM to determine advertising needs
Ability to meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings
Ability to meet the community's move-in and census goals each month or identify barriers for meeting the goals
Ability to respond and follow-up to inquiries in a positive and timely manner
Ability to develop a strong network of professional and agency referral sources
Experience in hosting and attending community events and developing positive community relations
Ability to research and maintain information on local competition including rates, specials, services, etc
Experience in implementing and monitoring a move-in system to ensure all resident records are complete prior to admission
Ability to maintain new residents and inquiries in the Move-In database
Experience in preparing and distributing mailings to prospective and current residents
Ability to provide required information and communicate effectively with other team members about move-in activity and resident/family needs
Experience in completing weekly and quarterly census reports
Ability to select and order promotional supplies while staying within the budget
Experience in scheduling presentations with prospective residents and families, ensuring that presentations are effective and accurate
Ability to support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
Benefits
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Company
Navion Senior Solutions
Navion Senior Solutions is a local, family-owned business with decades of experience in the senior housing industry and a passion for improving the lives of seniors.
Founded in 2014
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jason Perry
Chief Investment Officer
Company data provided by crunchbase