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Plante Moran · 2 days ago

Marketing Coordinator - Go To Market

Broomfield, CO

Full-time

Hybrid

Entry Level

$21.95/hr - $30/hr

1+ years exp

Plante Moran is a leading audit, tax, consulting, and wealth management firm known for its inclusive culture and commitment to employee well-being. The Marketing Coordinator will work on the Go to Market team, executing campaign, content, and event strategies while collaborating with various stakeholders to drive demand and engagement for the firm.

AccountingConsultingFinancial ServicesInsuranceTax ConsultingWealth Management

Growth Opportunities

No H1B

Responsibilities

Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs

Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools

Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting

Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas

Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities

Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection

Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals

Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns

Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff

Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts

Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives

Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals

Qualification

Marketing technologiesCRM softwareEvent coordinationContent creationProject management toolsMultitaskingAttention to detailTeam collaborationTime managementOrganizational skills

Required

Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area

Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree

Excellent attention to detail

A team player and collaborator

Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft Dynamics

Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed

Experience with CRM and marketing automation software a plus

Limited travel is required with this position