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Zywave · 1 day ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

Zywave is a leading SaaS provider for the insurance industry, delivering innovative software solutions to help insurance professionals grow and operate efficiently. They are seeking a Product Marketing Manager to shape product positioning, messaging, and go-to-market strategies while collaborating closely with various teams to ensure successful product launches.

InsuranceSoftware

Responsibilities

Own positioning and messaging for assigned Zywave products and features

Translate customer needs and product capabilities into clear value propositions

Develop messaging frameworks tailored to key personas in the insurance ecosystem

Lead go-to-market planning and execution for new product launches and major feature releases

Partner with Product and Marketing to align launch timing, narratives, and campaigns

Ensure launches are coordinated across Sales, Marketing, and Customer Success

Create sales-facing materials including pitch decks, battlecards, product one-pagers, and FAQs

Enable Sales teams with the tools and messaging needed to articulate product value confidently

Support field teams with competitive insights and objection-handling guidance

Conduct market, customer, and competitive research to inform positioning and roadmap decisions

Gather insights from customer-facing teams and translate them into actionable recommendations

Monitor industry trends in SaaS, insurance technology, and broker operations

Serve as the connective tissue between Product, Sales, and Marketing

Partner closely with Product Managers to influence roadmap and feature prioritization

Ensure consistent messaging across all customer touchpoints

Qualification

Product MarketingSaaS ExperiencePositioningMessagingSales EnablementMarket ResearchCustomer-Centric MindsetCross-Functional CollaborationCommunication Skills