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Choice Hotels International · 1 day ago

Public Relations Manager

North Bethesda, MD

Full-time

Hybrid

Mid Level

$86K/yr - $100K/yr

4+ years exp

Choice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Public Relations Manager to drive awareness of their portfolio of brands through consumer and trade media coverage. The PR Manager will act as a communications liaison, manage public relations activities, and develop newsworthy story ideas while collaborating with various internal teams and external partners.

HospitalityHotelTravel

No H1B

Responsibilities

Support the development and implementation of strategic public relation plans, driving awareness of Choice Hotels’ portfolio of brands and corporate priorities through consumer and trade media coverage

Manage the day-to-day public relations activity for select brands, liaising with internal and external business partners, qualified vendors, and agencies about budgets, timelines, and objectives

Proactively share potential story angles as well as partnership and activation ideas to help garner media coverage about Choice Hotels in target media outlets

Maintain corporate communications calendar, awards list, and other documents

Build and maintain relationships with a variety of consumer and trade media and influencers

Monitor Media Relations inbox, vetting media requests, and fielding media inquiries

Coordinate and staff interviews with Choice executives, key stakeholders, and members of the media as needed

Manage influencer and media lists as needed

Provide editorial support, leading the drafting and fact checking of PR collateral, including but not limited to press releases, media advisories, briefing books, bios, fact sheets, key messages, quotes, FAQs, and written interviews

Manage deadlines and key deliverables, as well as quality control and editorial review of content

Fulfill internal requests for content, including talking points and visual assets for presentations as needed

Monitor coverage of Choice Hotels and oversee the creation and distribution of the Daily New Monitor and Media Monitoring Report

Compile campaign recaps, as well as monthly, quarterly, and annual reports as needed

Work with supervisors to manage crisis situations, as needed

Implement departmental operational policies, procedures, and guidelines

Travel, attend, and staff events as needed

Other duties as assigned

Qualification

Public RelationsMedia RelationsProject ManagementWriting SkillsMicrosoft OfficeCision/PR NewswireOrganizational SkillsCustomer Service OrientationEnthusiasticCollaboration SkillsAttention to Detail

Required

At least 4 years' relevant experience working in a public relations or marketing communications environment

Experience in corporate and/or a PR agency setting (agency experience—at or above a Senior Account Executive level—is a plus)

Demonstrated public relations experience

Ability to project manage, multi-task, and juggle multiple demands and quickly shifting priorities

Strong communications skills (verbal and non-verbal skills, correspondence, writing and editorial ability). Familiarity with Associated Press style

Solid organizational skills including excellent follow-through and attention to details

Strong collaboration skills and the abilities to manage diverse relationships across various departments and levels of the organizations, as well as external stakeholders

Proven ability to build and maintain strong and productive agency relationships

Proficient in Microsoft Office

Enthusiastic and self-motivated, with the ability to lead projects proactively

Strong customer service orientation and an overall curiosity about and passion for improvement

Must be able to uphold Choice's Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect