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Morgan Stanley · 2 days ago

AVP , Digital Marketing

New York, United States

Full-time

Onsite

Mid, Senior Level

5+ years exp

Morgan Stanley is seeking a highly motivated and organized AVP to join their Digital Marketing team. The role will help drive the digital marketing strategy and ensure seamless integration and execution across various digital channels, managing initiatives for content management, mobile marketing, and analytics.

Asset ManagementFinanceFinancial ServicesLending

Responsibilities

Manage and prioritize digital marketing initiatives for content management system, content personalization, tag management, mobile marketing, and reporting dashboards. Ensure these tools are effectively leveraged to meet business objectives and enhance customer engagement

Work closely with cross-functional teams, including product management, marketing, design, analytics, legal, and business units, to gather and prioritize requirements. Facilitate communication and collaboration to ensure alignment and successful project delivery

Collaborate with marketing tech and oversee the development and implementation of new features and enhancements

Support ongoing releases by coordinating with relevant teams to ensure timely and successful deployment of updates and new functionalities. Monitor performance and address any issues that arise post-launch

Utilize analytics and performance data to inform decision-making and optimize digital marketing efforts. Identify opportunities for improvement and innovation

Engage with key stakeholders to communicate progress, gather feedback, and ensure that digital marketing initiatives are aligned with broader business objectives

Participate in and represent the digital marketing team in all Agile-related ceremonies including daily standup, refinement, planning, demo, and retrospective sessions

Support site content management, A/B or multivariate testing, SEO, and testing execution to enhance user engagement and site performance

Facilitate review and approval cycles with Risk, Legal, Compliance, and Operations for client-facing website launches and updates

Update and maintain project dashboards, reports, and presentation materials for tracking progress and key metrics

Contribute to system migration, cleanup, and decommissioning activities related to legacy web content

Stay current on digital marketing technologies, up-to-date with the latest digital marketing trends, and communicate best practices to ensure our strategies remain competitive

Qualification

Digital marketing strategyProduct managementContent management systemsSEO platformsA/B testingEagerness to learnCommunication skillsAttention to detailCollaboration

Required

5-7 years of relevant experience in technology, digital marketing, product management, or marketing operations

Bachelor's degree in Technology, Marketing, Information Systems, or a related discipline

Exceptional attention to detail, organization, and follow-through

Excellent communication skills and ability to work collaboratively across teams

Experience with content management systems using Adobe Experience Manager (or other), targeted messaging and A/B testing with Adobe Target (or other), and tag management with Adobe Launch (or other)

Experience with SEO platforms like Google Search Console, SiteImprove, BrightEdge, etc

Experience in financial services or other regulated industry

Eagerness to learn digital communication processes and tools within a large, regulated organization