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NMI · 2 days ago

Director, Marketing Operations and Data Analytics

United States

Full-time

Remote

Senior Level, Lead/Staff

$130K/yr - $170K/yr

10+ years exp

NMI is a company that enables partners with innovative payment solutions. The Director of Marketing Operations & Data Analytics will drive data insights, budget planning, and process optimization to enhance marketing effectiveness and ROI.

Financial Services

Responsibilities

Lead data management, performance analysis, reporting, and product segmentation reporting to derive insights, measuring marketing’s effectiveness on delivering, new logos, product extensions, customer cross sell and the effectiveness of associated campaigns and tactics (email, webinars, advertising, events, etc)

Develop compelling analysis, reports and presentations that effectively communicate key findings and insights to marketing stakeholders, the extended leadership teams, estaff and NMI’s Board of Directors

Manage the marketing budget and allocate resources effectively, ensuring optimal utilization and tracking ROI for all marketing activities

Ensure best practices for lead to loyalty programs are executed, and optimized. Improve efficiency and scalability of marketing programs

Serve as the marketing liaison to sales operations, product operations and finance to ensure GTM effectiveness and insights across the portfolio to increase the efficiency and effectiveness of our GTM strategy and execution

Ensure marketing has the right technologies, platforms and data from internal or external sources to efficiently and effectively drive revenue growth with product and sales

Implement and enforce data privacy and security practices, ensuring all marketing activities comply with relevant regulations and standards

Qualification

Marketing OperationsData AnalyticsCRM (Salesforce)Marketing Automation (Pardot)Analytics Platforms GA4Analytics Platforms TableauAnalytics Platforms Power BIBudget ManagementPerformance MeasurementData Privacy ComplianceCross-Functional CollaborationAnalytical SkillsProject Management Tools (Jira)Education (MBA preferred)Leadership

Required

10+ years in Marketing Ops/Analytics, strong leadership, proven track record in delivering data insight that drive growth

5+ years in a managerial or leadership role

Deep hands-on technical/analytical knowledge of CRM (Salesforce), Marketing Automation (Pardot), and analytics/visualization platforms (GA4, Tableau, Power BI, Excel/Sheets) for data modeling, analysis and trending

Strong ability to interpret complex data, identify trends, and translate insights into actions and strategic recommendations

Proven ability to work with cross functional teams (sales ops, product and finance), manage projects, and collaborate with key stakeholders

Bachelor's/Master's in Marketing, Math, Analytics, Operations, or related field