AMB Sports and Entertainment · 2 days ago
Senior Director of Content
Marietta, GA
Full-time
Onsite
Director/Executive
8+ years expAMB Sports and Entertainment is seeking an experienced Senior Director of Content to lead the organization’s content strategy and distribution across digital channels. The role involves managing a high-performing content and video team to enhance audience growth, fan engagement, and revenue through effective content creation and strategic planning.
Sports
Responsibilities
Exemplify the overall AMBSE core values
Based on the overarching brand strategy, define the overall vision, strategy, and roadmap for digital content development and execution
Lead content strategic planning and execution. A key component will be ensuring thinking starts from a strategic brief and includes alignment across key stakeholders (brand, broadcast, communications, PR, partnerships, sporting operations, ticketing)
Analyze the competitive landscape to identify trends and relevant technology, opportunities, and areas for expansion
Build reach and scale with new audiences while deepening engagement with existing fans
Collaborate with marketing and analytics teams to track performance and optimize content
Recommendations, approvals, and execution support
Collaborate with corporate partnerships on sponsored content strategy
Collaborate with ticketing and marketing operations to understand revenue goals needs and strategic recommendations, approvals, and execution support
Consistently align content development with revenue opportunities and broader business goals
Forecast and oversee the department’s budget
Manage, develop, and inspire a forward-thinking content team, including talent such as podcast hosts, digital hosts, and content creators
Manage content-related crises with discretion and sound judgment, ensuring timely, accurate, and brand-safe responses
Must be willing to roll up the sleeves and be an active participant in the work
Oversee ATL UTD social team that handles daily management of owned channels, including posting, responses, and community moderation
Oversee ATL UTD video and studio team that handles production of video assets for branded content, partner content, and ticketing content and other projects as needed
Partner with Business Intelligence / Analytics team to understand data / tracking and be able to turn that data into strategic recommendations to meet the organizations business goals
Provide mentorship and support to ensure consistent, high-quality output while fostering growth opportunities for staff
Protect the reputation of the company and the ability to handle sensitive and confidential information with discretion and professionalism
Thrive in a fast-paced environment, managing quick-turnaround projects and high-volume content needs
Accept other duties, as assigned
Qualification
Required
8+ years of experience in digital content strategy and creation, with a proven track record of using content to drive brand and revenue objectives
4+ years of experience managing talent and high-performing teams
Deep ability to understand analytics and data and how to dissect them to make decisions that drive our business forward
Deep understanding of audience drivers, marketing channels, and how they intersect with content strategy
Deep knowledge of digital and social platforms, with expertise in understanding how best to leverage different types of multimedia to drive audience growth, engagement, and revenue impact
Excellent interpersonal, collaboration, and organizational skills, with the ability to inspire cross-functional alignment
Eye for content quality across copy, visuals, video, and storytelling, with a commitment to innovation, industry awareness, and detail-oriented execution
Proven ability to manage multiple projects simultaneously, prioritize effectively, and resolve complex problems in a fast-paced, deadline-driven environment
Skilled communicator with strong written, verbal, and presentation abilities
Strong grasp of social analytics tools and related platforms (e.g., Blinkfire, ScorePlay, StatsPerform, ClipPro, WSC, Asana)
Company
AMB Sports and Entertainment
AMB Sports and Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Karl Pierburg
SVP, CTO, Strategy and Innovation
Angela Franklin
Chief Financial Officer / Vice President Finance
Company data provided by crunchbase