La Mesa · 1 day ago
Sr. CRM Specialist
Phoenix, AZ
Full-time
Onsite
Senior LevelLa Mesa RV is a family owned and operated company that has grown to become one of the largest multi-location RV dealerships in the world. The Sr. CRM Specialist will implement, configure, and maintain the Microsoft Dynamics 365 CRM platform to support and enhance business operations, requiring both business process understanding and technical expertise.
Automotive
Responsibilities
Collaborate with sales & marketing product teams to gather and analyze business requirements
Design and configure CRM solutions to support custom sales applications and workflows
Implement and maintain Dynamics 365 CRM to align with functional and technical requirements
Partner with IT and product teams to integrate CRM with sales-tech and mar-tech tools
Work with solution and data architects to design a customer data platform
Manage CRM enhancements, integrations, and data migrations
Provide subject matter expertise in CRM capabilities, especially for B2C customer lifecycle management
Conduct gap analyses and recommend system improvements to enhance user experience and operational efficiency
Support testing, training, and deployment of new CRM features and updates
Monitor CRM performance and usage, offering insights and recommendations for optimization
Ensure data integrity, compliance, and alignment with business objectives
Troubleshoot technical issues and resolve CRM-related problems
Deliver end-user support and training to promote effective system usage
Oversee day-to-day operations of the CRM platform
Qualification
Required
Proven experience as a CRM Functional Analyst, Specialist, or Implementer, preferably in a B2C environment
Strong understanding of Microsoft Dynamics CRM sales and marketing capabilities
Advanced knowledge of Dynamics 365 platform configuration and customization
Experience with 2–3 full-cycle implementations of Microsoft Dynamics CRM
Skilled in integrating CRM with broader sales-tech and mar-tech ecosystems
Experience with CRM platform migrations and data transformation
Excellent analytical, problem-solving, and communication skills
Ability to work cross-functionally and manage multiple priorities
Familiarity with data modeling, reporting tools, and CRM integrations
Knowledge of agile methodologies and project management tools
Preferred
Relevant CRM certifications (e.g., Dynamics Sales Functional Consultant Associate, Dynamics Marketing Functional Consultant Associate) are a plus
Benefits
Healthcare coverage
401K
Company
La Mesa
In 1972 we opened a single RV dealership in La Mesa, California, a suburb of San Diego.
Founded in 1972
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase