Publicis Groupe · 13 hours ago
Manager, Commerce Media
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$81K/yr - $117K/yr
5+ years expPublicis Groupe is the third largest communications group in the world, actively seeking a Manager of Commerce Media. In this role, you will manage integrated RMN Search campaigns, lead a team, and develop strategies to optimize client performance.
AdvertisingMarketingPublic Relations
Responsibilities
Manage the strategic components of integrated RMN Search campaigns
Lead a team of Sr Analysts and Analysts within the Digitas Commerce Media team to establish performance metrics, report results and foster client and vendor relationships
Identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans
Spearhead comprehensive retail search strategy creation across the extensive client brand and business unit(s) portfolio (e.g. SKU, Investment allocation, flighting, etc.)
Development of retail level strategy implementation with retailer specific investment strategies to drive sales conversion (e.g., bidding, keyword, SKU, share, investment strategies)
Establishing and driving Retail Media activations best practices to assimilate across tactics and activations
Executing, managing, and optimizing all retail search campaigns including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
Manage and oversee Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Campaign QA to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
Monitor KPIs, analyze campaign data, generate campaign level reports (daily, weekly, quarterly), and present actionable insights to stakeholders
Support Associate Director in monthly QBR and MMM reporting deliverables
Understand and explain attribution model across RMN partners
Serve as a primary contact for day-to-day Commerce Media client leads
Develop and maintain strong relationships with platform and publisher partners in the industry
Fostering relationship with internal teams (Strategy, Data & Analytics, and other capabilities) and external teams while managing multiple client stakeholders
Tracking of investment (monthly/quarterly/annually)
Demonstrating diligence, attention to detail, and adherence to best practices
System competencies with key platforms such as Prisma, Pacvue, Retailer UIs, etc
Supervise performance forecasts, budget allocations, and data-based rationale for recommendations to ensure maximized ROI
Oversee Sr Analysts and Analysts and ensure daily campaign monitoring, optimization, reporting and testing
Adopting established account management standards and program management best practices, but continuing to find process improvements
Prioritize teamwork and delegating responsibilities
Understanding big picture implications and how insights can be applied in other programs and environments
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Plan, organize, and manage all aspects of meetings, from scheduling, developing agendas, leading calls to follow-up
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Contribute to Commerce COE to support capability development across the agency
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Keep up to date on industry trends and send highlights to greater team when applicable
Qualification
Required
A four-year degree and 5 to 7 years of digital media experience, 4+ years of RMN experience
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Pacvue, Criteo, Target, Amazon, Walmart, Kroger, etc. search or display experience preferred)
Keen attention to detail and an analytical approach to achieving objectives
Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor)
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel)
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others
Willingness to travel as needed - you're open to new places, new faces and new ideas
Preferred
Prior experience managing direct report(s)
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401k
Paid time off
Company
Publicis Groupe
Publicis Groupe is a digital and interactive communication services provider.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.43B2025-06-04Post Ipo Debt· $1.43B
1999-04-01IPO
Leadership Team
Jane Lin-Baden
Managing Partner APAC & CEO North Asia (Greater China, Japan, Korea)
Monica Gadsby
Chief Executive Officer Publicis Groupe Latin America
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