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Publicis Groupe · 1 day ago

Manager, Commerce Media

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$81K/yr - $117K/yr

5+ years exp

Publicis Groupe is the third largest communications group in the world, seeking an outstanding Manager to drive performance for major brands. This role involves managing strategic components of integrated Shopper Marketing campaigns and leading a team to establish performance metrics and foster client relationships.

AdvertisingMarketingPublic Relations

Responsibilities

Serving as a primary contact for day-to-day clients

Spearheading the development of search and display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)

Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing

Establishing and driving paid shopper marketing best practices to assimilate across tactics and activations

Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision

Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations

Ensuring that media deliverables meet and align with client goals and objectives

Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices

Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations

Prioritize teamwork and delegating responsibilities

Providing creative solutions to client challenges

Lead client facing recaps

Understanding big picture implications and how insights can be applied in other programs and environments

Understand and explain attribution model across retail search partners

Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

Developing and maintaining quality control procedures for campaign implementations

Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Adopting established account management standards and program management best practices

Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

Active knowledge sharing with capability and broader agency

Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity

Contribute to Commerce COE to support capability development across the agency

Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Qualification

Digital media experienceSEM/e-Commerce experienceMedia planningBuyingCampaign automation toolsMedia research toolsQuantitative skillsClient presenceAnalytical approachGenerative AI toolsCommunication skillsTeamworkAttention to detail

Required

A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience

Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search or display experience preferred)

Keen attention to detail and an analytical approach to achieving objectives

Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor)

Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)

Solid quantitative and research skills, and proven data interpretation capability

Fluency with Microsoft Office (Word, PowerPoint, Excel)

Excellent client presence and ability to lead discussions with internal and external leadership

Strong ability to understand client objectives and how they translate into search and media strategies

Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others

Willingness to travel as needed - you're open to new places, new faces and new ideas

Preferred

Prior experience managing direct report(s) preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation