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Service Corporation International · 1 day ago

Integrated Marketing Specialist Hispana

TX - Houston

Full-time

Onsite

Mid Level

3+ years exp

Service Corporation International is dedicated to celebrating lives and their associates. This role focuses on shaping and delivering marketing programs for the Hispanic market, collaborating with sales teams to create cohesive campaigns across various channels while ensuring brand consistency.

CommercialFamilyFuneralsService Industry

Responsibilities

Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio

Manages relationships with any outside agency used

Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization

Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media

Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels

Develops content strategies for various marketing projects

Ensures consistent brand voice and messaging across all channels

Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content

Creates a system of ongoing campaign monitoring and reporting

Provides regular analysis of campaign performance to operational and sales leadership

Compiles and distributes regular reports and status updates

Execute consistent and strategic optimizations to all paid campaigns

Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders

Qualification

Online advertisingFacebook advertisingGoogle AdsDigital marketing toolsContent creationCampaign optimizationData analysisMicrosoft ExcelSalesforce proficiencyFluent in SpanishCollaboration skillsCritical thinking

Required

Bachelor's Degree in Marketing, Advertising, Communications, Computer Science or related field required

At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required

Familiar with Facebook, Google and Yelp Ads

Has a deep understanding of Hispanic cultural nuances, values, and media consumption

Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives

Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel

Fluent in English and Spanish

Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization

Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs

Native or near-native Spanish and English proficiency

Ability to run analysis and reports in Microsoft Excel on large data sets

Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels

Ability to self-manage competing priorities and overlapping deadlines

Occasional travel (approx. 5% of the time - quarterly)

Preferred

Basic understanding of HTML and/or other programming language(s) preferred

Proficient with Salesforce preferred

Company

Service Corporation International

Glassdoor3.4

Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North America’s leading provider of death care products and services.

Founded in 1962

Houston, Texas, USA

10001+ employees