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Hope and Healing Center & Institute · 2 days ago

Digital Marketing Specialist

Pasadena, TX

Full-time

Hybrid

Mid Level

3+ years exp

Hope and Healing Center & Institute is seeking a Digital Marketing Specialist to support integrated, data-driven marketing efforts that expand access to mental and behavioral health education. In this role, you will implement campaigns, create high-quality content, manage digital platforms, and analyze performance to drive engagement and conversions.

ConsultingHealth CareMental HealthWellness

Responsibilities

Implement digital marketing campaigns across email, social media, web, and event platforms

Collaborate across the marketing team and web team to ensure campaigns are aligned and adjusted based on performance data and feedback

Coordinate campaign execution using tools such as Mailchimp, Cloud Campaign, Eventbrite, Asana, and website CMS platforms

Participate in online events and webinars to support promotion, live execution, and post-event follow-up

Create, edit, and deliver email campaigns, social content, web copy, and digital assets that require minimal revision

Develop content with conversion goals in mind, using performance data to inform messaging and structure

Write and support content for new websites, landing pages, and digital updates

Ensure all content is on-brand, mission-aligned, accessible, and audience-focused

Build and manage automated email journeys, event promotions, and follow-up campaigns

Handle audience segmentation, tagging, and list hygiene to support targeted outreach

Conduct A/B testing and optimize campaigns for engagement and conversions

Track performance across email, social, web, and event campaigns

Translate data into actionable insights and recommendations

Identify trends and opportunities to strengthen future campaigns and messaging

Work effectively within a multifunctional team, understanding how campaigns support broader organizational goals

Support back-end campaign strategy by improving workflows, platform use, and execution processes

Maintain organized systems for digital assets, templates, and documentation

Qualification

Digital MarketingEmail MarketingContent DevelopmentAnalytics PlatformsWebsite CMSCollaborationProblem-SolvingAdaptability

Required

Bachelor's degree in Marketing, Communications, Digital Media, or related field

3–5 years of experience in digital marketing or communications

Strong experience with email marketing platforms (Mailchimp or similar), website CMS tools, event platforms, and analytics platforms

Excellent writing, editing, and content development skills

Ability to work independently, problem-solve, and move campaigns forward without step-by-step direction

Comfortable using data and analytics to guide decisions

Collaborative, organized, and adaptable

Preferred

Experience with Google Ads or paid digital advertising is a plus

Benefits

Competitive salary

Comprehensive benefits

Hybrid work schedule (2 remote days per week)

Company

Hope and Healing Center & Institute

The Hope and Healing Center & Institute is a comprehensive mental health resource dedicated to transforming lives and restoring hope through education, training, clinical services, and research.

Founded in 2012

Houston, Texas, USA

11-50 employees