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honeygrow · 1 day ago

Social Media Lead

Philadelphia, PA

Full-time

Onsite

Senior Level

5+ years exp

honeygrow is a company founded in Philadelphia in 2012, dedicated to real cooking and bold flavor. The Social Media Lead is responsible for building and evolving honeygrow's social media presence through high-quality content and collaboration with marketing and design teams.

HospitalityRestaurants

Hiring Manager

Anne Donnelly, SHRM-CP

Responsibilities

Create, shoot, edit, and publish original social-first video and photo content across TikTok, Instagram, YouTube Shorts, and emerging platforms

Actively participate in content creation both behind and in front of the camera

Capture food, people, restaurants, and real moments that reflect honeygrow’s flavor, energy, and culture

Build a repeatable content cadence that supports brand storytelling, LTOs, and real-time moments

Develop weekly and monthly content plans aligned with brand priorities, campaign calendars, and cultural trends

Balance planned content with reactive, trend-driven opportunities

Ensure all content aligns with honeygrow’s brand voice, visual standards, and creative framework

Partner closely with the marketing team to support brand campaigns, promotions, and storytelling priorities

Collaborate with the design team to ensure visual consistency, creative quality, and strong execution

Work cross-functionally with culinary, operations, and store teams to capture authentic content

Own the strategy and execution of creator and influencer collaborations

Manage daily posting, engagement, and community interaction

Monitor trends, platform changes, and audience behavior

Respond to comments and messages in a timely, on-brand manner

Help build a strong, engaged community around the brand

Track performance across platforms and identify what is resonating

Use insights to refine content formats, creative approaches, and posting strategies

Share learnings and recommendations with Marketing leadership on a regular basis

Qualification

Social media content creationVideo shootingContent strategy developmentTikTokInstagram ReelsCommunity engagementPassion for foodCultureCollaboration skillsCreative instinctsOrganizational skillsAdaptability