Liberty University ยท 1 day ago
Digital Media Analyst I
United States
Full-time
Remote
Entry Level
2+ years expLiberty University is seeking a Digital Media Analyst I to provide research and analytical support to the Enrollment Digital Team. The role involves developing and testing digital ad copy, auditing campaigns, and utilizing various digital marketing strategies to enhance enrollment efforts.
Higher Education
Responsibilities
Provide research and analytical support to the Enrollment Digital Team to drive the goals of the University
Develop and test digital ad copy for PPC campaigns for Google, Bing, Yahoo, and other ad networks
Audit digital ad campaigns to evaluate and maximize performance
Organize digital ad campaign structure for Google, Bing, Yahoo, and other ad networks
Utilize Social Media Marketing, Paid Search Advertising, and Display Advertising to drive awareness and conversion actions based on the department they assist
Support the Director of Online Digital Marketing & Analytics and Senior Management with analytic projects across the various digital campaigns managed
Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks
Work effectively as a team member, embracing and fostering LUโs mission
Use project management tools effectively to track progress and completion of tasks
Qualification
Required
Four-year college degree, preferably in business or marketing
Knowledge of online education industry is needed
Strong analytical skills and attention to details are required with two or more years of experience
Well-developed communications skills needed
Ability to effectively communicate both verbally and in writing to convey clear, well articulated information
Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner
Possess public communication skills that allow professional representation of Liberty University in front of business partners
Strong organizational skills
Excellent computer skills
Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature
Use of one's personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position
Proof of a valid Virginia driver's license, an acceptable DMV record, and liability insurance is required
Company
Liberty University
Located in the foothills of the Blue Ridge Mountains in Lynchburg, Va., Liberty University has been ๐๐ณ๐ข๐ช๐ฏ๐ช๐ฏ๐จ ๐๐ฉ๐ข๐ฎ๐ฑ๐ช๐ฐ๐ฏ๐ด ๐ง๐ฐ๐ณ ๐๐ฉ๐ณ๐ช๐ด๐ต ๐ด๐ช๐ฏ๐ค๐ฆ 1971.
Founded in 1971Lynchburg, VA, US
5001-10000 employees
H1B Sponsorship
Liberty University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (4)
2022 (8)
2021 (5)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Ikenna Nwobu
CEO Summit African President
Daniel Hembree
Lead Project Manager & Co-Founder | Liberty University Rocketry Competition Team
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