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FAT Brands Inc. · 1 day ago

Digital Marketing Manager

United States

Full-time

Remote

Mid Level

$75K/yr - $85K/yr

3+ years exp

FAT Brands is a leading global franchising company that strategically acquires, markets, and develops various dining concepts. They are seeking a Digital Marketing Manager to support campaign performance analysis, online ordering growth, and digital marketing programs across their portfolio of brands.

Food and BeverageRestaurants

Responsibilities

Support digital initiatives, including new feature launches, vendor platform transitions, and brand-specific growth initiatives

Collaborate with brand marketing teams to improve online ordering sales through menu optimization, upsell strategies, and digital experience enhancements

Manage campaign and channel performance reporting — including dashboards, weekly summaries, and post-campaign recaps — to support decision-making across brands

Analyze digital channel performance across email, SMS, loyalty, and online ordering; identify trends, opportunities, and gaps to improve revenue and guest engagement

Assist with store listings management by coordinating updates, audits, and accuracy checks across digital platforms

Provide franchisees with digital marketing guidance, including platform troubleshooting, education on best practices, and onboarding coordination

Monitor digital KPIs by brand (e.g., AOV, conversion rate, offer redemption, frequency), flag performance concerns, and prepare insights for internal stakeholders

Stay up to date with evolving trends in restaurant digital marketing, loyalty, email/SMS engagement, and performance analytics

Qualification

Digital marketing experienceAnalytical mindsetMarketing analytics toolsCRM experienceProject coordinationCommunication skillsTime managementProblem-solving

Required

Minimum 3–5 years of digital marketing, CRM, or analytics experience in a restaurant, retail, or multi-brand environment

Bachelor's degree in marketing, business, communications, or a related field preferred

Strong analytical mindset with experience working in dashboards, campaign recaps, or marketing analytics tools (e.g., GA4, Punchh, Olo, Attentive)

Comfortable interpreting data and delivering clear, actionable insights across multiple stakeholders

Familiarity with digital platforms like Olo, CRM/loyalty tools, and performance KPIs

Excellent project coordination, communication, and time management skills

Proactive problem-solver who can juggle priorities, meet deadlines, and support a fast-paced marketing environment

Preferred

Experience supporting franchisees is a plus

Benefits

100% employer-paid medical, dental, and vision insurance plans for employees and dependents (additional plans available at low cost)

401k

Vacation

Personal Time Off

Birthday Pay

Sick Pay

FSA

Company

FAT Brands Inc.

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world.

Founded in 2017

Beverly Hills, California, USA

51-200 employees