Orangetheory Fitness - Maverick Fitness ยท 1 day ago
Business Development Manager
Dallas, TX
Full-time
Onsite
Entry, Mid Level
2+ years expOrangetheory Fitness is focused on driving new member acquisition and community engagement through their Business Development Manager role. This position involves building partnerships, generating leads, and collaborating with studio teams to enhance membership growth and visibility in the assigned market.
FitnessHealth CareWellness
Responsibilities
Build and execute a DFW-focused business development strategy to drive qualified external leads into studios
Develop partnerships with local businesses, residential communities, healthcare providers, schools, apartment complexes, and event organizers
Create and maintain a quarterly outreach calendar including pop-ups, tabling events, lunch-and-learns, wellness fairs, and corporate presentations
Track, analyze, and report outreach KPIs, conversion trends, and partnership ROI
Identify and pursue corporate wellness opportunities within DFW companies
Present OTF corporate membership options, negotiate agreements, and support onsite enrollment events
Maintain relationships with HR, community engagement, and benefits contacts
Partner with Studio Managers and Head Coaches to align BD strategy with studio needs and membership goals
Provide weekly updates on lead flow, outreach activity, and upcoming events
Support studio sales teams in converting externally generated leads
Assist with openings, milestone celebrations, and regional events
Represent OTF at local events with professionalism and strong brand alignment
Collaborate with regional marketing on digital promotion of partnerships and events
Maintain consistent brand messaging in all outreach materials
Maintain accurate records in Orangebook, MBO, and Portal systems
Produce monthly Business Development performance reports with insights and recommendations
Manage budget for partnerships, sponsorships, and event materials
Must be able to maintain a stationary position 50% of the time
Must be able to perform essential job functions with or without reasonable accommodation
Other duties as assigned by supervisor
Qualification
Required
2+ years of business development, outside sales, membership sales, or community engagement experience; fitness/wellness industry preferred
Strong public speaking, networking, and relationship-building skills
Ability to work independently, travel between studios, and attend evening/weekend events
Comfortable with KPIs, activity tracking, and CRM tools
Reliable transportation and valid driver's license
Company
Orangetheory Fitness - Maverick Fitness
Headquartered in Dallas-Fort Worth, Texas, Maverick Fitness is one of the largest Orangetheory Fitness franchisee in the country.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Shane Adams
Chief Executive Officer
Company data provided by crunchbase