PayPal · 1 day ago
Senior Specialist, Performance Marketing
San Jose, CA
Full-time
Hybrid
Mid, Senior Level
$84K/yr - $140K/yr
3+ years expPayPal has been revolutionizing commerce globally for more than 25 years. As a Paid Media Senior Specialist within the PayPal Consumer Marketing organization, you will have a significant impact on PayPal’s ability to share our core mission and value propositions to consumers by planning, executing, and reporting on effective marketing campaigns.
E-Commerce PlatformsFinTechMobile PaymentsTransaction Processing
Responsibilities
Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
Activate co-branding campaigns, product launches, and report results to leadership
Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
Write experiment briefs, testing plans, and coordinate end-to-end implementation
Monitor experiments post-launch, identify insights, and optimize in-flight results
Manage budget reporting, including agency costs and incentive payouts, for all campaigns
Effectively strategize, plan, execute, and report on priority US-based campaigns across the paid media marketing funnel
Collaborate closely with creative and media agency teams, as well as integrated and product marketing teams to ensure top quality and on-time creative delivery, ensuring creative is optimized for individual media platforms
Drive executional excellence with every campaign, identifying opportunities for improvement to executional process and ways of working to drive efficiency
Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams
Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
Own paid media customer journey through landing page and app store testing to drive higher conversion rates for full funnel campaign efforts
Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows
Guide publisher partner relationships with core channels partners on an ongoing basis (i.e. Google, Meta, etc.)
Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
Partner closely with Analytics to continue to build and evolve paid media reporting story
Drive connectivity to always-on performance segment squads (acquisition and engagement) to ensure strategies are cohesive and aligned across paid and owned and help drive weekly performance readouts to leadership
Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval
Qualification
Required
3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience
Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
Proven ability to develop and implement effective paid media strategies aligned with core business objectives
Experience working with an agency team, both media and creative
Strong track record of working with external vendors and internal partners, e.g. media and creative agencies
3+ years experience in working cross-functionally with analytics/martech teams
Excellent verbal, written, presentation, and interpersonal communications skills
Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
Thrives in a fast-paced environment
High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments
Bachelor's Degree required
Preferred
A minimum of 5+ years of experience in digital marketing, with experience across the funnel
In-depth knowledge of paid media channels
Experience with managing and scaling traditional upper funnel paid media programs as well as performance marketing
Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders
Benefits
Flexible work environment
Employee shares options
Health and life insurance
Company
PayPal
PayPal is a financial service company that provides online payment solutions to its users worldwide.
10001+ employees
H1B Sponsorship
PayPal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1144)
2024 (917)
2023 (775)
2022 (921)
2021 (1051)
2020 (1049)
Funding
Current Stage
Public CompanyTotal Funding
$12.17BKey Investors
Kohlberg Kravis RobertsBlueRun Ventures
2025-11-17Post Ipo Debt· $6.95B
2023-06-07Post Ipo Debt· $5B
2015-07-20IPO
Leadership Team
Simon Bladon
CEO, UK
chaloem khompitoon
President & CEO
Recent News
2026-01-07
2026-01-07
The Motley Fool
2026-01-07
Company data provided by crunchbase