Apply on Employer Site

Under Armour · 1 day ago

Sr. Lead, Category Marketing - Accessories, Licensing, Outdoor, & Youth

Baltimore, MD, US, 21230

Full-time

Hybrid

Senior Level, Lead/Staff

$137K/yr - $172K/yr

8+ years exp

Under Armour is committed to empowering those who strive for more, and they are seeking a Sr. Lead, Category Marketing for Accessories, Outdoor, & Youth. This role is responsible for category marketing strategy and execution, focusing on driving brand consideration and retail sales through consumer-focused marketing activations.

ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods

No H1B

Responsibilities

Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the Accessories, Outdoor & Youth categories, with a focus on Brand building and foundational commercial stories

Serves as the main point of contact for all Accessories, Outdoor, & Youth marketing

Authors briefs (master, creative) to initiate and develop global-level support elements for the regions

Partners with regional marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution

Drives and delivers go-to-market timelines for relevant global and regional campaigns

Provides input on sports marketing briefs and activation for brand assets

Drives Global position and integrates into planning, while coordinating with the regions to ensure campaigns are regionally relevant

Ensures briefs and feedback provided to Global from regions aids in the development of campaign elements that can be successfully leveraged by the region

Partners with and supports Product and Brand Marketing Leadership

Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders

Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the global market/consumer

Assists Marketing Ops to measure effectiveness of marketing tactics

Other duties may be assigned

Qualification

Marketing strategy developmentProduct marketingConsumer analyticsConsumer segmentationCreative process briefingBudgetingROIMicrosoft OfficeKeynoteCommunication skills

Required

Bachelor's degree required

Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company

Build marketing strategies tied to a business plans (long and short-term)

Strong Product Marketing

Consumer and Business Analytics

Consumer Segmentation and Targeting

Creative Process Briefing

Budgeting, ROI Quantification

Internal client partnership-building with product teams

Be globally curious in nature

Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling

Microsoft Office (Outlook, PowerPoint & Excel)

Keynote

Preferred

Previous experience at Sports Company or retail environment is a plus

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave for eligible and FMLA-eligible teammates

Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being