Media Buyer Paid Search jobs in United States
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Walz Tetrick Advertising · 1 day ago

Media Buyer Paid Search

Walz Tetrick Advertising is a full-service marketing agency in Kansas City that is currently expanding its team. They are seeking an experienced Media Buyer specializing in Paid Search to lead the planning, execution, and optimization of paid search campaigns across various platforms.

AdvertisingBusiness DevelopmentMarketing
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Growth Opportunities

Responsibilities

Conduct comprehensive keyword research to identify relevant search terms and opportunities for campaign optimization
Develop and implement strategic paid search campaigns that are aligned with client objectives as well as budgets
Create compelling ad copy and ad assets that drive clicks and conversions while maintaining consistency for each brand
Monitor campaign performance, analyzing key metrics such as CTR, conversion rates, and ROAS
Optimize campaign performance through ongoing testing and refinement of keywords, targeting, and ad assets
Collaborate with cross-functional teams including designers, copywriters, and account managers to ensure campaign success
Provide regular reports and insights to clients, highlighting campaign performance and recommending strategic adjustments
Stay up to date on industry trends, best practices, and platform updates to continually enhance campaign effectiveness

Qualification

Paid search campaignsGoogle AdsSearch Ads 360Analytical skillsMedia buyingGoogle AnalyticsCommunication skillsDetail oriented

Required

3+ years' experience managing paid search campaigns, preferably in an agency setting
Demonstrated expertise in paid search advertising platforms and technology
Proven experience in media buying and executing campaigns directly within paid search platforms, handling diverse objectives and budgets
Proficiency in Google Ads, and Search Ads 360, including campaign setup, optimization, and reporting
Strong analytical skills with the ability to interpret data and draw actionable insights
Excellent communication skills with the ability to interpret data and draw actionable insights
Detail oriented with a focus on delivering high-quality work in a fast-paced environment

Preferred

Google Ads certification and experience with Google Analytics are a plus

Benefits

401(k) with an employer match
Long-term disability
Dental insurance
Excellent health insurance
The agency pays 90 percent of the employees’ premiums with an option to add a spouse and family
Generous paid time off policy that includes days to volunteer at a charity of your choice

Company

Walz Tetrick Advertising

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WTA is a full-service advertising agency in the Kansas City, MO area.

Funding

Current Stage
Growth Stage

Leadership Team

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Charlie Tetrick
President/CEO
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Shannon Bassett
Managing Director, Brand Leadership
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Company data provided by crunchbase