Finch Brands · 1 day ago
Insights Strategist
Finch Brands is a real-world brand consultancy dedicated to helping brands win when it matters most. The Insights Strategist will support clients with high-quality research inputs and outputs, managing multiple research projects and delivering actionable insights.
AdvertisingBusiness DevelopmentConsultingMarket ResearchMarketing
Responsibilities
Research design, analysis, and deliverable creation. This includes but is not limited to questionnaire drafting, survey programming, data analysis including crosstabulations and coding, and storytelling in PowerPoint
Supports account team leadership with high quality deliverables, analysis, and precise attention to detail
Manages research project execution from end-to-end, ensuring deadlines are met on tight timelines
“Senior” level strategists will have more experience and exposure to higher complexity projects
“Manager” level strategists will have more autonomy and are capable of completing most projects with little to no oversight required
Qualification
Required
Candidates will have a Bachelors or Masters degree in fields spanning, business, marketing, advertising, sociology, or statistics
1-2 years experience working in market research either on client or supplier side
Deep knowledge of how to use statistical analysis programs (excel, SPSS, MarketSight, R, Q, etc.)
Ability to design, draft, and program questionnaires, mod guides, and other research activities - both qual and quant
Knowledge of quantitative analysis (significance testing, crosstabulations/banners/nets, weighting, Cluster analysis, TURF, MaxDiff, etc.)
Knowledge of qualitative analysis (coding)
Strong reporting/storytelling capabilities- PPT expertise a must
Ability to represent data and conceptual insights visually (charting, diagrams, conceptual graphics)
Ability to self-manage and prioritize shifting needs
Strong focus on matching data inputs/outputs to client's business needs and objectives
Interest in pursuing new and novel research methods
Curious about consumer insights, how insights map to business objectives, and drive actionable results
Project management - ability to handle multiple research projects at once