NextRoll · 1 day ago
Product Manager, Connected TV (CTV)
United States
Full-time
Remote
Mid, Senior Level
$125K/yr - $185K/yr
5+ years expNextRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. As a Product Manager at NextRoll, you will help build and scale Connected TV (CTV) advertising solutions, collaborating closely with cross-functional teams to enhance targeting, reach, optimization, and measurement for marketers. This role is ideal for a product manager with strong execution skills who wants to deepen expertise in programmatic video, CTV, and AI-driven advertising.
Ad RetargetingAdvertisingEmail MarketingMachine LearningMarketingPredictive AnalyticsSaaSSoftware
Responsibilities
Build the CTV product vision and roadmap that serves all marketer types: direct-to-consumer brands, e-commerce, emerging businesses, and B2B teams running account-based advertising
Conduct user research across B2C and B2B segments to understand unique targeting, creative, and measurement needs for CTV
Define user stories, acceptance criteria, and requirements that balance customer value, feasibility, and long-term scalability
Deliver small and medium features that improve CTV targeting, inventory access, creative workflows, AI-driven optimization, and cross-channel reporting
Partner with Data Science to incorporate predictive models and optimization insights that improve return on ad spend
Analyze performance to identify opportunities to enhance efficiency, incrementality, audience reach, and pipeline impact for varying customer goals
Enable seamless activation of CTV campaigns within the broader AdRoll platform, ensuring strong integration with retargeting, display, social, and ABM workflows
Help ensure GTM teams, AM, CSM, Sales are trained and equipped to onboard customers to new CTV features successfully
Qualification
Required
5+ years of related experience in product management and CTV or programmatic video advertising, including inventory, targeting, and reporting nuances
Experience capturing and synthesizing input from customers, stakeholders, and leadership into a clear, prioritized product roadmap, and communicating decisions and tradeoffs effectively
Strong cross-functional execution skills—comfortable partnering with Engineering, Design, QA, and GTM teams
Experience defining success metrics, analyzing performance, and applying data insights to product decisions
Technical aptitude to understand CTV delivery mechanics, third-party integrations, and video ad infrastructure
Previous involvement in AI-powered advertising or predictive optimization workflows
Benefits
Competitive salary and equity
We cover 100% of the employee-only premium for our HSA medical plan, and 95% of the employee-only premium for our PPO, HMO, dental, and vision plans.
We contribute 75% toward dependent premiums across all medical, dental, and vision plans.
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax, Roth and After-tax)
4 weeks of paid time off and work/life balance
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
Up to 16 weeks of paid family leave for non-birthing parents
Up to 12 weeks paid family leave to care for a family member
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back
Company
NextRoll
NextRoll is a martech company driving growth with AdRoll’s AI-powered advertising & ABM.
501-1000 employees
H1B Sponsorship
NextRoll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (6)
2023 (5)
2022 (19)
2021 (11)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$158.6MKey Investors
Capital IP Investment Partners LPFoundation CapitalMerus Capital
2023-05-24Debt Financing· $50M
2021-12-16Secondary Market· $19M
2017-03-15Secondary Market
Leadership Team
John Dent
Senior Vice President, Customer Success
Recent News
2025-12-26
vcnewsdaily.com
2025-12-26
Company data provided by crunchbase