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Anagram International · 1 day ago

Shopper Insights and Analytics Manager

Twin Cities Area

Full-time

Onsite

Senior Level

$106K/yr - $133K/yr

5+ years exp

Anagram International is seeking a Shopper Insights and Analytics Manager to lead efforts in understanding consumer behavior and retail dynamics. This role focuses on providing data-driven insights to inform marketing, sales, and product strategies by analyzing shopper data and creating actionable recommendations.

AnimationConsumer GoodsEventsManufacturingMedia and Entertainment

Growth Opportunities

Hiring Manager

Avery Kalgren

Responsibilities

Analyze shopper data from sources like Numerator, Scintilla, Amazon Seller Central and retailer platforms to identify actionable insights that can be turned into strategy

Identify key purchase drivers, barriers, and trends across retail channels

Develop shopper personas and journey maps to inform marketing and merchandising strategies

Partner with sales and category teams to optimize product placement, promotions, and messaging

Present insights to internal stakeholders and retail partners to influence strategy

Design and manage custom research studies (qualitative and quantitative)

Pull, clean, and interpret data from multiple sources (syndicated and retailer platforms)

Create dashboards and reports using Excel or BI tools (Power BI, Tableau) for internal stakeholders

Monitor performance metrics and identify trends to support decision-making

Ensure data accuracy and integrity across reporting processes

Translate complex data into clear, actionable recommendations for marketing and sales teams

Qualification

Shopper insights expertiseData interpretationNumerator proficiencyAnalytical skillsScintilla proficiencyAmazon Seller CentralExcel skillsBI tools experienceProblem-solving skillsStorytelling skillsPresentation skillsCollaboration skills