Teachable · 2 days ago
Social Content Manager
New York, NY
Full-time
Hybrid
Mid Level
$84K/yr - $100K/yr
3+ years expTeachable is a platform for experts and businesses focused on transformative education. They are seeking a Social Content Manager who will own the strategy and execution of Teachable’s social media presence, balancing brand storytelling and community engagement while driving awareness and engagement through innovative content and campaigns.
E-Commerce PlatformsEdTechEducation
No H1B
Responsibilities
Own Teachable’s social programming strategy, ensuring a balanced mix of content across:
Define what posts where, when, and why – with clear rationale behind cadence, formats, and platforms
Build and maintain a programming taxonomy and content mix model that tracks volume, frequency, and performance weekly and monthly
Continuously evolve the mix based on performance data, audience behavior, and business priorities
Proactively build social campaigns around major brand moments (launches, events, seasonal initiatives)
Pitch ideas ahead of time with clear creative direction, timelines, and distribution plans
Come prepared each week with a POV on:
Take full ownership of social momentum – driving ideas forward without waiting for requests or approvals to start, and staying close to what’s trending and/or is culturally relevant for Teachable
Have comfortability being the 'face of the brand' on socials (as needed); experience with being on-camera
Create and publish social-first content across Instagram, LinkedIn, TikTok, YouTube, X, and emerging platforms
Own Teachable’s short-form (Reels, Shorts, TikTok) and long-form (YouTube) franchise content strategy, from creative direction to platform placement to iteration
Balance experimentation with discernment (test new formats and tools early, kill or refine concepts that underperform)
Establish and maintain standards for social look, feel, hooks, pacing, and storytelling
Lead lightweight, scrappy production (office content, IRL capture, UGC-style video, creator POVs)
Possess basic design skills in Canva and Figma
Apply platform-native thinking, recognizing that:
Take a curator mindset, selecting the 'right content for the right platform' instead of default cross-posting
Optimize franchise performance by prioritizing strong hooks and creative fundamentals, leveraging collab posts strategically, and more
Monitor industry conversations and cultural moments relevant to Teachable
Engage strategically with creators, partners, and adjacent brands—not just reactively
Identify opportunities to participate in timely conversations and amplify internal thought leadership
Build a cohesive, human social presence that strengthens Teachable’s relationship with creators
Own social measurement and reporting using Sprout Social
Define and track platform-relevant KPIs across channels
Translate analytics into clear, forward-looking recommendations, not just summaries
Build repeatable reporting systems, dashboards, and documentation ('bibles')
Develop AI-assisted and cross-functional workflows to increase output, clarity, and efficiency over time
Qualification
Required
3–5 years managing brand social media, ideally in SaaS, edtech, or the creator economy
Demonstrated proactivity and ownership – you don't wait to be told what to do
Strong instincts for short-form video, storytelling, and audience-first content
Comfort balancing creativity with structure and experimentation with systems
Experience with Sprout Social (analytics and listening)
Hands-on proficiency with CapCut, Canva, Figma (Adobe Suite a plus)
Clear strategic thinking – you understand how individual posts ladder up to ecosystem-level outcomes
Preferred
Experience managing creator or influencer collaborations
Familiarity with paid social amplification
Comfort on camera or directing creator-facing video content
Experience building serialized or franchise-based content
Benefits
Competitive benefits package
Company
Teachable
Teachable is a venture-backed company that allows anyone to create and sell online courses.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$13.5MKey Investors
AccompliceWinklevoss Capital
2020-03-16Acquired
2018-04-16Series A· $4M
2017-01-25Series A· $4M
Leadership Team
Ankur Nagpal
Founder
Recent News
2025-09-12
Company data provided by crunchbase