Eli Lilly and Company · 1 day ago
Associate Director- US Consumer Creative & Advertising -GI
US, Indianapolis IN
Full-time
Onsite
Senior Level, Lead/Staff
$128K/yr - $187K/yr
5+ years expEli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana. They are seeking an Associate Director for U.S. Consumer Creative & Advertising to deliver creative excellence and develop innovative advertising campaigns that resonate with audiences and drive change in healthcare.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Ensure comprehensive understanding of target patients, insights, strategic imperatives, competitive landscape, and critical metrics
Partner with market research and testing (qualitative and quantitative) as needed to ensure the viability of creative campaigns with consumers
Lead agency development process of creative platforms/campaigns/programs and campaign expressions, inclusive of the Big Idea, Festival of Ideas (FOIs) and PESOfest buildouts, that deliver on the TA creative brief; confirm creative briefs with TA leads
Ensure creative PESO channel extensions (e.g. OOH, Partnerships, etc.) are embedded into final creative recommendation; partner with fellow Central Marketing Team – Consumer and coordinated Agency Team (IAT) teams to ensure tight creative development and execution plans
Drive Creative Campaign and Program development and execution plans with the primary AOR within the IAT planning model
Run Creative Campaign and Creative development and execution process, collaboration, and timelines for work featuring Celebrity and/or Social Influencer talent
Ensure cross-cultural marketing insights and other GCO consumer capabilities are infused into creative platforms/campaigns/programs, as relevant
Partner with creative agencies on creative and production bidding process, ensuring positioning with campaign objectives and budgetary constraints
Drive OPDP submission processes for consumer campaign materials, ensuring regulatory compliance from development through execution
Lead execution of creative campaign development process to achieve annual business goals and Therapeutic Area critical metrics
Integrate Paid, Earned, Shared, and Owned (PESO) media recommendations into creative concepts and marketing plans
Ensure tactics are driven by consumer insights and data, aligned with Therapeutic Area and brand objectives
Develop productive relationships with creative agencies and external vendors to deliver compelling, right-sized campaigns; ensure appropriate integration and coordination across internal and external partners to deliver campaigns as planned
Uphold Lilly Masterbrand and U.S. Consumer creative standards, ensuring regulatory compliance throughout production
Run the pre-bid, casting, wardrobe, location scouting, social media content bring together, stills/shot list, and other pre-production, production, and post-production processes for and with creative and production vendors, ensuring alignment with campaign objectives and budgetary constraints
Lead Campaign and Creative execution, collaboration, and production needs for work featuring Celebrity and/or Social Influencer talent, maintaining tight positioning with Partnerships team, celebrity talent agency/agents, etc
Lead production and approval of campaign assets, ensuring prompt delivery and brand alignment
Lead rough cut reviews and asset optimizations in collaboration with agencies and internal collaborators
Lead OPDP submission processes for consumer campaign materials, ensuring regulatory compliance from development through execution
Coordinate tactical communication vehicles and schedules across team members
Track and run budgets for assigned tactics, ensuring calibration with overall consumer campaign financials
Complete media trafficking grids to ensure planned execution in paid media channels; ensure network clearance is obtained
Run campaign licensing and legal approval processes
Partner with BI&A and Media teams to monitor campaign performance and drive optimizations and implement reporting of campaign metrics
Implement full tactic lifecycle protocols for marketing tactics
Develop day-to-day effective relationships with consumer creative agencies of record (AoR) and social/specialty agencies, and run integration among internal agency partners, including Lilly Marketing Studios, as needed
Lead day-to-day creative agency fees, production and operating expenses budget relative to creative campaign and asset development and execution and recommend budget trade-offs to TA
Build and maintain productive relationships with cross-functional partners (Regulatory, Legal, Medical, Corporate Communications, and fellow Global Customer Office Teams) to implement campaign vision
Ensure compliance with company policies, processes, and external obligations
Ensure compliance with Customer Information Quality (CIQ) procedures and tools
Qualification
Required
Bachelor's degree
5+ years of U.S. consumer marketing experience
Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role
Preferred
Leadership of creative campaign development and execution
Strong technical competencies in go-to-market marketing strategies, campaign development, video/digital production, content creation, and performance measurement
Proficiency in multichannel digital media tactics, including social media
Demonstrated ability to translate customer insights into compelling communications across channels
Experience working with cross-functional teams and collaborating with internal and external partners
Experience leading digital campaigns and media strategy/execution
Familiarity with social media influencer or celebrity partnerships
External Agency-side experience (creative or account) and/or experience managing creative agencies, including bidding processes and vendor selection
Confirmed U.S. marketing operations experience, including launch execution planning, customer information quality, and content approval workflows
Understanding of Paid, Earned, Shared, Owned (PESO) media channels and planning
Experience with regulatory compliance in creative production (e.g., OPDP, FDA submissions)
Demonstrated leadership, collaboration, and influence across agencies and peer groups
Strong communication and listening skills
Experience with Veeva Vault PromoMats or similar asset management platforms
Innovation attitude and comfort with ambiguity
Strong project management skills
MBA or advanced marketing certification
Experience in cross-customer marketing or marketing capabilities
Based in Indianapolis
Benefits
Company bonus
401(k)
Pension
Vacation benefits
Eligibility for medical, dental, vision and prescription drug benefits
Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
Life insurance and death benefits
Certain time off and leave of absence benefits
Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)
Company
Eli Lilly and Company
We're a medicine company turning science into healing to make life better for people around the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.5M2024-02-12Post Ipo Debt· $6.5M
1978-01-13IPO
Leadership Team
David Ricks
Chair, CEO
Lucas Montarce
Executive Vice President and Chief Financial Officer
Recent News
2026-01-08
2026-01-08
2026-01-08
Company data provided by crunchbase