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Swanson Russell · 2 days ago

Media Planner / Media Strategist

Lincoln, Nebraska Metropolitan Area

Full-time

Hybrid

Mid, Senior Level

2+ years exp

Swanson Russell is the Nation’s Leading Agency for Brands That Work and Play Outdoors. They are seeking a Media Planner who will develop, negotiate, and implement high-impact media plans for clients, ensuring effective budget utilization and strategic media presence. The role involves analyzing data and managing relationships with media vendors while presenting insights to clients and senior leadership.

AdvertisingInternet of ThingsMarketing

Growth Opportunities

Responsibilities

Strategic Planning: Develop, maintain, and optimize comprehensive advertising media plans and schedules across a diverse client portfolio

Platform Execution: Set up, manage, and optimize campaigns across major paid media platforms

Data Analysis: Analyze budgets, performance, and research data to inform short- and long-term media strategies

Relationship Management: Build and maintain strong partnerships with media vendors and collaborate closely with internal account teams to ensure seamless execution

Client Communication: Present media recommendations and performance insights to senior leadership and clients, translating complex data into clear, concise narratives

Qualification

Media PlanningData AnalysisGoogle AdsCommunication SkillsPaid Media PlatformsGoogle AnalyticsRelationship ManagementAdaptabilityBusiness AcumenStrategic CuriosityMicrosoft AdvertisingAmazon DSPStrataCertificationsCollaborationTime ManagementProject Management

Required

Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field. 4+ years of experience in a related field may be considered in lieu of a degree

A minimum of 2 years of media planning experience is required

Proven ability to analyze budgets and research data to forecast trends and prepare long-term plans

Exceptional written and verbal communication skills

The ability to foster meaningful relationships with media representatives and act as a trusted advisor to our clients

Comfortable navigating evolving platforms, algorithms, and media best practices

Works effectively across disciplines—account, creative, analytics, and leadership

Naturally asks 'why' and seeks deeper insight behind performance trends and audience behavior

Able to manage multiple accounts, timelines, and deliverables without sacrificing quality

Understands how media performance ladders up to broader business and brand objectives