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Utz Brands, Inc. · 1 day ago

E-Commerce Sales Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Utz Brands, Inc is a leading company in the snack industry, known for its diverse range of beloved snack brands. They are seeking an E-Commerce Sales Manager to lead their online sales efforts, develop ecommerce strategies, and enhance customer experiences across various platforms.

Food and BeverageFood ProcessingManufacturingSnack Food

Responsibilities

Develop and implement ecommerce sales strategies to drive revenue and market share growth through DTC platforms

Work closely with operations and marketing partners to optimize Ecommerce assortment, pricing, marketing, promotion and conversion tactics

Oversee product assortment strategies, ensuring the right mix of products, pack configurations and price points are available online. Monitor and adjust pricing and promotional strategies to remain competitive

Monitor and analyze ecommerce performance metrics, customer behavior, basket behaviors and sales data to inform decision-making and optimize strategies

Work with supply chain and operations teams to ensure product availability, forecast demand, and optimize fulfillment efficiency

Partner with internal teams including marketing, sales, and finance to align ecommerce initiatives with overall business goals

Support the company's evolving Omnichannel Commerce initiatives

Qualification

E-Commerce platforms expertiseEcommerce analytics toolsEcommerce sales strategiesRetail media networksCross channel merchandisingAnalytical skillsDigital shelf optimizationGo-to-market strategyPassion for consumer goodsProject managementProblem-solving skillsCommunication skillsNegotiation abilities

Required

5+ years of experience in ecommerce sales, digital merchandising, or retail account management, preferably in consumer packaged goods (CPG) or a related industry

Proven track record of driving revenue growth through company owned and retail E-Commerce platforms

Strong understanding of online pricing, promotions and assortment management

Strong understanding of cross channel merchandising, inventory management and E-Commerce platform strategy

Understanding of supply chain and logistics operations as they pertain to digital commerce

Expertise with E-Commerce platforms and tools; including but not limited to Shopify, Amazon Vendor & Seller Central, Walmart Marketplace, Faire, etc

Proficiency in ecommerce channel management and analytics tools (e.g, Helium 10, Stackline, Channel Advisor, Profitero, etc)

Excellent project management, analytical, and problem-solving skills

Strong communication and negotiation abilities

Knowledge of retail media networks (e.g., Amazon Advertising, Walmart Connect)

Channel packaging and go-to-market strategy

Familiarity with digital shelf optimization and ecommerce merchandising strategies

Passion for consumer goods and understanding of the evolving ecommerce landscape