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Empowerly · 1 day ago

Webinar Growth & Revenue Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $110K/yr

4+ years exp

Empowerly is a fast-growing ed-tech company on a mission to empower students to become the most successful version of themselves. The Webinar Growth & Revenue Marketing Manager will own the webinar program, shaping topics, driving registrations, and generating leads to support the company's growth objectives.

EducationHigher EducationInformation TechnologyInternetUniversities

Responsibilities

Define the 12-month webinar roadmap and content strategy aligned with core business objectives, ICPs, and sales pipeline targets

Establish and enforce rigorous program performance KPIs (e.g., CPL, MQL-to-Pipeline conversion rate, attendance rates) and drive continuous A/B testing and optimization to improve efficiency

Architect the end-to-end webinar tech stack and processes (Zoom, HubSpot, project management, data handoff) to maximize automation, data integrity, and scalability

Lead the exploration, vetting, and integration of new technologies and vendor relationships to elevate the webinar experience and output (e.g., interactive platforms, on-demand integrations)

Develop a scalable model for running multiple, simultaneous webinar tracks (e.g., leveraging contractors, internal producers, or on-demand content)

Write high-quality ad copy for paid social, meta descriptions, landing page copy, email reminders, and SMS reminders

Ensure all public-facing webinar content is compelling, accurate, and on-brand

Support creative development with structured briefs for designers

Systematically source, onboard, and train internal SMEs/speakers, developing a roster of polished, high-performing presenters

Communicate webinar dates, assets, and updates to lifecycle, SDR, paid social, and design teams

Deliver standardized reminder flows (SMS, email, Zoom reminders) and optimize messaging over time

Lead all performance analysis and reporting for the webinar program, translating data into actionable strategic recommendations for executive leadership and stakeholders

Establish a robust measurement framework to track the entire attendee journey from registration through to closed-won revenue, attributing ROI to the program

Ensure data governance across all systems (CRM, MAP, Webinar Platform) to maintain list health, segmentation accuracy, and compliance

Qualification

Webinar Program StrategyMarTech architectureB2C/EdTech marketingData analysisCopywritingProject management toolsZoom WebinarsHubSpotBudget managementCanva skillsLifecycle marketing

Required

Bachelor's degree in Marketing, Business, Economics, or a related field

4+ years of B2C/EdTech marketing experience, with at least 2+ years owning and scaling a high-volume, revenue-focused webinar program

Proven expertise in Webinar Program Strategy, MarTech architecture (HubSpot/Salesforce integration), and Operations

Exceptional organizational skills, with demonstrated ability to manage a complex portfolio of simultaneous projects and define process discipline for others

Advanced proficiency with key marketing systems: Zoom Webinars/Events, HubSpot (or equivalent MAP/CRM), and project management tools

Demonstrated ability to use data (e.g., funnel metrics, A/B test results) to drive strategic decisions and program investment

Comfort with high-volume work in a fast-paced environment and the ability to work PST hours for primary webinar delivery (typically 2–7 PM PST)

Strong Copywriting abilities for landing pages and potentially ad creatives