Apply on Employer Site

Absorb Software · 1 day ago

Director, Brand Demand & Communications

United States

Full-time

Remote

Director/Executive

7+ years exp

Absorb Software is a remote-first company providing online training solutions to organizations worldwide. They are seeking a Director of Brand Demand and Communications to lead the evolution of their brand strategy, driving integrated campaigns across various channels to enhance market presence and accelerate growth.

Corporate TrainingE-LearningSoftwareTraining

Growth Opportunities

No H1B

Responsibilities

Build and execute integrated strategies to increase brand demand, organic demand, and qualified pipeline, anchored in a content-led, PR, events, and SEO and AEO

Develop communications strategies and program plans aligned with Absorb’s overall GTM and business goals across critical communications, positioning, and messaging

Create a brand marketing and public relations strategy that will allow Absorb to cultivate and enhance meaningful awareness with targeted, high-level external audiences

Lead event strategy development and execution; own marketing events delivery and business results; build pre/during/post event campaigns (field events, trade shows, webinars) with clear pipeline, sourced/influenced revenue, and ROI targets

Responsible for influencer marketing – Identify and onboard high fit advocates who can improve brand awareness, extend reach & credibility, and drive business impact

Provide strategic counsel, creative direction, guidance on execution for digital marketing, lead generation, nurturing, sales enablement, trade show activities, etc

Manage various marketing channels, including contributing to digital strategy and leading Absorb’s social media presence

Be a pioneer on industry best practices and emerging strategies that will ensure a competitive edge in brand awareness, consumer acquisition, and retention; stay current on SEO algorithm updates and AI-assisted content workflows

Set KPIs to clearly demonstrate business impact; monitor marketing projects, analyze results, and collaborate with other leaders in marketing

Qualification

B2B SaaS marketingBrand strategyDemand generationContent marketingSEO/SEMPublic relationsEvent strategyData-driven decision makingSocial media managementLeadership skillsCommunication skills

Required

7-10+ years of focused B2B SaaS brand marketing and PR, including 3+ years of team leadership

Willingness to move fast, roll up your sleeves to support your team, and be open to testing and implementing new ways of doing things

Experience in demand generation marketing tactics and strategies with deep competence in content marketing, SEO/SEM, PR/comms, events, and organic social; proven success driving qualified pipeline

Ability to make data-driven decisions, deal with ambiguity and show a deep interest and comfort in working with ROI and metric-driven models; hands-on with GA4, Search Console, and marketing analytics

Exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision

Possess superior communication skills and display comfort interacting with senior executives and external business partners