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NBCUniversal · 1 week ago

Product Manager, Performance Activation

New York, NY

Full-time

Hybrid

Mid Level

$120K/yr - $160K/yr

3+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Product Manager for Performance Optimization Activations. This role involves leading initiatives to improve campaign efficiency through automation, optimization algorithms, and streamlined workflows for buyers.

BroadcastingMedia and EntertainmentNews

H1B Sponsor Likely

Responsibilities

Own the roadmap for Performance based campaigns, focusing on workflow automation and optimization features

Collaborate with Sales, Operations, Data Science, and Engineering to implement bidding strategies and pacing controls

Develop advanced optimization tools, including KPI-based bidding models and real-time performance reporting

Drive integration with NBCU Ad Sales systems to support real-time targeting and campaign activation

Drive enhancements to reduce manual campaign setup and improve targeting precision

Partner with DSPs and internal systems to integrate optimization algorithms and reporting capabilities

Analyze campaign performance data to identify trends and build solutions to recommend improvements

Lead test-and-learn programs for new optimization strategies and automation features

Ensure alignment with NBCU’s broader advertising technology strategy and client needs

Qualification

Product ManagementOptimization TechniquesBidding AlgorithmsAnalytics ToolsDSPs ExperienceTechnical KnowledgeCommunication SkillsAttention to DetailCross-functional Collaboration

Required

Minimum of 3 years in product management, preferably in programmatic advertising or ad-tech platforms

Strong knowledge of optimization techniques, bidding algorithms, and campaign performance metrics

Ability to manage complex projects and communicate effectively with stakeholders

Data-driven approach with proficiency in analytics and reporting tools

Ability to own customer-facing product solutions in cross-functional environments

Strong communication skills; can present key updates to stakeholders and lead calls

Experience collaborating with Marketing, Sales, Strategy, and Engineering teams to develop and bring to market successful and innovative products

Strong attention to detail and organizational skills, with the demonstrated ability to take the seed of an idea through launch while prioritizing effectively to get things done

Knowledge of technical and operational product and project requirements

Proven ability to understand and communicate using technical language (e.g., APIs, requirements documents, agile systems, etc.)

Preferred

Experience with DSPs, Beeswax, or similar platforms is a plus

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees

https://www.nbcuniversal.com/

H1B Sponsorship

NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2020 (1)