CRM Sr Manager Digital Platforms jobs in United States
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Mass General Brigham · 1 day ago

CRM Sr Manager Digital Platforms

Mass General Brigham is a not-for-profit organization dedicated to providing exceptional patient care and advancing medical research. They are seeking a Senior Manager of Digital Platforms to lead the CRM strategy and manage scalable CRM solutions that enhance customer engagement and improve business outcomes.

Health CareHome Health CareMedical
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H1B Sponsor Likelynote

Responsibilities

Act as the product owner in leading the prototyping and delivery of CRM solutions, including but not limited to:
Roadmap ownership & Creating assessments
Drafting and finalizing functional requirements
Managing product development
Liaison between business stakeholders and the Customer Intelligence teams to brainstorm new ideas and estimate viability for new product ideas
Working closely with the internal Business Engagement, PMO and Enterprise Architecture teams of MGB Digital Platform Management team
Lead team of Salesforce Software Engineers and Quality Assurance engineers to build scalable and reliable solutions
Leverage Declarative Configuration hands-on to rapidly prototype new solutions to ensure their feasibility
Collaborate cross functionally with larger IT departments, business stakeholders and the Critical Incident team to drive the adoption of these products
Develop AI-supported QA processes to effectively manage testing strategies
Define KPI metrics to demonstrate an ROI of deployed CRM applications
Participate in an 24x7x365 on-call rotation supporting CRM solutions

Qualification

SalesforceCRM strategyProduct ownershipSalesforce CertificationsRequirements gatheringUX designStakeholder managementCommunication skillsTeam leadership

Required

Bachelor's degree in engineering, mathematics, computer science, other related fields
8+ years of professional experience, with at least 5+ years focused on CRM/Salesforce strategy, product ownership, or program management
Salesforce Certifications required: Platform Administrator and Platform Developer I
Understanding of UX design - able to discuss and sketch out ideas and wireframes quickly
Excellent communication, presentation, and stakeholder management skills
Experience with requirements gathering, road mapping, and CRM solution design
Comfortable working in a dynamic, analytics-oriented group with several ongoing concurrent projects

Preferred

10–12+ years of overall professional experience with significant leadership in CRM strategy and delivery
Prior experience managing Salesforce engineering and QA teams
Advanced Salesforce certifications (e.g., Data Architect, Application Architect, or Integration Architect)
Proven ability to drive CRM transformation initiatives in complex organizations
Experienced with Salesforce Health Cloud and EHR integrations preferred

Benefits

Comprehensive benefits
Career advancement opportunities
Differentials
Premiums
Bonuses
Recognition programs designed to celebrate your contributions and support your professional growth

Company

Mass General Brigham

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Mass General Brigham specializes in providing medical treatments and health diagnostics services.

H1B Sponsorship

Mass General Brigham has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (77)
2024 (61)
2023 (93)
2022 (70)
2021 (80)
2020 (29)

Funding

Current Stage
Late Stage

Leadership Team

E
Erin Flanigan
SVP, Human Resources, Community, Specialty Hospital Division
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O’Neil A. Britton
Chief Integration Officer, Executive Vice President
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