Senior Director, Sports Products jobs in United States
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USA TODAY Co., Inc. · 1 day ago

Senior Director, Sports Products

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Senior Director, Sports Products will be the strategic and operational leader behind digital sports experiences, shaping how fans engage with sports content across various platforms.

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Responsibilities

Own the game plan. Define and drive the end-to-end product strategy for sports, aligned with company goals for audience growth, subscriptions, and advertising
Lead the team. Mentor and grow a high-performing group of product professionals, fostering a culture of creativity, accountability, and experimentation
Craft the vision. Develop and evangelize a bold, user-centered roadmap for sports products across all digital platforms
Collaborate to win. Partner with editorial, design, engineering, data, and marketing leaders to bring your roadmap to life
Build for fans. Spot opportunities to deepen engagement and loyalty by creating differentiated, habit-forming sports experiences
Measure what matters. Use data and insights to optimize performance, validate assumptions, and refine strategy
Champion agility. Promote rapid experimentation, iterative delivery, and human-centered design practices
Represent sports at the top. Serve as the executive-level product voice for Sports, ensuring alignment with broader company strategy

Qualification

Product managementDigital mediaSports platformsAgile methodologiesUser-centered designAnalytical skillsLeadership skillsCommunication skillsStrategic mindset

Required

10+ years in product management, including 5+ years leading product teams
Proven success in building consumer-facing digital products with measurable impact
Deep understanding of digital media, sports platforms, or fan engagement ecosystems
Strategic mindset with a bias for action — you can zoom out to see the big picture and dive in to get things done
Fluency in Agile methodologies and user-centered design
Strong analytical chops — you know how to turn data into decisions
Exceptional communication and leadership skills — you inspire teams and influence stakeholders
Bachelor's degree required; MBA or advanced degree preferred

Company

USA TODAY Co., Inc.

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USA TODAY Co., Inc.

Funding

Current Stage
Late Stage

Leadership Team

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Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
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Mike Reed
Chairman / CEO
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Company data provided by crunchbase