City Cast · 1 day ago
Audience Development Manager
Portland, OR
Full-time
Hybrid
Entry, Mid Level
$75K/yr - $110K/yr
2+ years expCity Cast is seeking a passionate community and brand builder to join our City Cast Portland team as Audience Development Manager. This role focuses on driving local audience growth through social media strategies, partnerships, and community engagement efforts.
Online Media
Responsibilities
Be the cultural pulse of the brand on social media, knowing what matters to the local community, who is influencing local culture, and what content matters most to our audience. Use this knowledge to inform local podcast and newsletter topics and also to inform HQ marketing approaches
Work with Executive Producer, Creative Producers and Host to develop content and engagement approaches across TikTok, Instagram, YouTube, and Reddit
Engage with our audience daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
Identify and share back analytics, trends, wins, and learnings from social performance
Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast's brand, voice, and overarching marketing strategy
Develop approach to localized marketing plan and budget spend in conjunction with national marketing team
Collaborate with the marketing by executing on partnerships, sponsorships, events and collaboration opportunities with local organizations and like-minded brands
Help execute PR opportunities at the local level
Collect and create local content for marketing team to use in ads promoting City Cast Portland
Collaborate with the national membership team to optimize the local member experience
Share back local insights, cultural dynamics, city trends, and innovative ideas with City Cast marketing and membership teams to inform our work nationally
Qualification
Required
2+ years experience in social media, audience engagement, or community management
Experience driving audience growth strategies for a brand
Deep knowledge of Portland's local culture, institutions, events, who is influencing who, and online communities
Strong writing and voice skills — you know how to sound human, engaging, and on-brand
Familiarity with TikTok, Instagram, Reddit, and short-form video content creation
Highly organized, self-directed, ready to roll up your sleeves, and energized by connecting with people
A collaborative spirit who thrives in a startup-like environment
Benefits
Excellent benefits
Company
City Cast
City Cast (www.citycast.fm) is launching a network of daily local news podcasts and newsletters in cities across the country.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Andi McDaniel
Chief Creative Officer (CCO)
Recent News
Seattle TechFlash
2025-07-22
Company data provided by crunchbase