AdRoll · 1 day ago
Product Manager, Connected TV (CTV)
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $185K/yr
5+ years expAdRoll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. As a Product Manager at NextRoll, you will help build and scale Connected TV advertising solutions, collaborating with cross-functional teams to enhance targeting, optimization, and measurement capabilities for marketers.
Ad RetargetingAdvertisingDigital MarketingE-CommerceE-Commerce Platforms
Responsibilities
Build the CTV product vision and roadmap that serves all marketer types: direct-to-consumer brands, e-commerce, emerging businesses, and B2B teams running account-based advertising
Conduct user research across B2C and B2B segments to understand unique targeting, creative, and measurement needs for CTV
Define user stories, acceptance criteria, and requirements that balance customer value, feasibility, and long-term scalability
Deliver small and medium features that improve CTV targeting, inventory access, creative workflows, AI-driven optimization, and cross-channel reporting
Partner with Data Science to incorporate predictive models and optimization insights that improve return on ad spend
Analyze performance to identify opportunities to enhance efficiency, incrementality, audience reach, and pipeline impact for varying customer goals. Enable seamless activation of CTV campaigns within the broader AdRoll platform, ensuring strong integration with retargeting, display, social, and ABM workflows
Help ensure GTM teams, AM, CSM, Sales are trained and equipped to onboard customers to new CTV features successfully
Qualification
Required
5+ years of related experience in product management and CTV or programmatic video advertising, including inventory, targeting, and reporting nuances
Experience capturing and synthesizing input from customers, stakeholders, and leadership into a clear, prioritized product roadmap, and communicating decisions and tradeoffs effectively
Strong cross-functional execution skills—comfortable partnering with Engineering, Design, QA, and GTM teams
Experience defining success metrics, analyzing performance, and applying data insights to product decisions
Technical aptitude to understand CTV delivery mechanics, third-party integrations, and video ad infrastructure
Previous involvement in AI-powered advertising or predictive optimization workflows
Benefits
Competitive salary and equity
We cover 100% of the employee-only premium for our HSA medical plan, and 95% of the employee-only premium for our PPO, HMO, dental, and vision plans.
We contribute 75% toward dependent premiums across all medical, dental, and vision plans.
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax, Roth and After-tax)
4 weeks of paid time off and work/life balance
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Up to 12 weeks of paid family leave for birthing parents (in addition to pregnancy disability leave)
Up to 16 weeks of paid family leave for non-birthing parents
Up to 12 weeks paid family leave to care for a family member
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back
Company
AdRoll
''AdRoll powers AI-driven full-funnel ad campaigns and ABM — fast, flexible, and proven. ''
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-01-01Series A
Leadership Team
Patrick Mee
Executive Vice President of Engineering
Recent News
Company data provided by crunchbase