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The Cigna Group · 1 day ago

Principal Content Architect and Builder

United States

Full-time

Remote

Lead/Staff

$151K/yr - $251K/yr

10+ years exp

The Cigna Group is dedicated to improving the health and vitality of those they serve. As a Principal Content Architect and Builder, you will lead the development of AI-powered content systems that enhance customer connections and influence enterprise strategy.

CommercialHealth CareHospitalInsuranceMedical

Responsibilities

Defining the enterprise vision for content architecture, ensuring scalability and alignment with global experience strategies

Establishing governance frameworks for structured content, metadata, and taxonomies to enable dynamic personalization and atomic content reuse

Driving AI-powered innovation, architecting systems for intelligent content creation, assembly, and delivery across marketing, product, and service ecosystems

Influencing cross-functional roadmaps, integrating content architecture into UX, design systems, and engineering layers

Leading experimentation and prototyping, delivering proofs of concept that validate strategic concepts and accelerate adoption

Mentoring senior architects, building organizational capability in AI-driven content systems

Serving as a thought leader, publishing guidance, presenting at industry forums, and hosting workshops on AI-assisted design practices

Establishing KPIs and measurement frameworks, connecting architecture decisions to business outcomes

Qualification

Content architectureAI integrationHeadless CMS platformsGovernance frameworksDigital ecosystemsGenerative AI frameworksThought leadershipLeadership skillsCommunication skills

Required

Minimum 10 years of experience in content architecture, content strategy, or CMS modeling, with expertise in enterprise-scale implementations and headless CMS platforms (e.g., Contentful)

Proven ability to set and execute content architecture strategy at enterprise scale, influencing executive stakeholders

Deep knowledge of structured content, metadata frameworks, and AI integration for digital experiences

Expertise in generative AI frameworks and spec-driven development, with a track record of delivering prototypes

Strong understanding of digital ecosystems, including CMS, CRM, marketing automation, and personalization platforms

Experience in governance, compliance, and risk management, including regulatory frameworks such as HIPAA and GDPR

Exceptional leadership and communication skills, with the ability to simplify complex concepts and influence at all levels