Davis Elen Advertising ยท 1 day ago
Programmatic Trader
Davis Elen Advertising is seeking a Programmatic Trader to drive execution and improvement of programmatic media buying for their clients. The role involves planning, buying, and optimizing media across multiple types, collaborating with teams, and implementing strategies to enhance performance.
AdvertisingMarketingMedia and Entertainment
Responsibilities
Support planning, buying and optimization of programmatic media across multiple media types for a portfolio of clients
Implement best practices for bidding, budget management, and reporting
Support the documentation of optimizations and learning
Collaborate with account and product personnel on programmatic media plan
Educate internal and external team
Design and implement strategies to improve performance for clients, supporting recommendations with results data
Work to establish and manage existing PG, PMP, or other inventory lines with vendor
Work with media planning teams on recommendations for buy adjustments, performance optimizations, and strategic alignment
Work with first party and third party data providers to best target potential customers along the varied purchase funnel for each client
Support planning and buying teams on invoice reconciliation and buy information entry into our financial system
Qualification
Required
At least 2 years of hands-on programmatic buying experience
Proven ability to drive programmatic performance
Proven ability to thrive in highly collaborative work environments
Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments
Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, conversion tracking and attribution, etc.)
Preferred
Advanced user of at least one DSP (TTD and Amazon preferred)
Company
Davis Elen Advertising
Davis Elen Advertising is a full-service advertising agency headquartered in Downtown Los Angeles,with satellite offices across the country.
Funding
Current Stage
Growth StageLeadership Team
H
Henry Mayers
Founder
Recent News
2023-12-25
2023-12-25
2023-12-25
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