American Heart Association · 2 weeks ago
Sr. Account Manager, Professional Membership, Member Relations
Dallas, TX
Full-time
Hybrid
Senior Level
5+ years expAmerican Heart Association is dedicated to fighting cardiovascular disease and ensuring a healthier future for all. They are seeking a Senior Account Manager to build and maintain positive relationships with members, leveraging innovative engagement strategies to enhance membership growth and satisfaction.
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Responsibilities
This individual is responsible for building and maintaining positive relationships with members of the American Heart Association
This position serves as a subject matter expert (SME) for member relations including member experience, satisfaction, and retention efforts
A primary responsibility is leveraging member programs and innovative engagement strategies, including but not limited to digital interfaces, to significantly impact membership growth and retention, as well as member engagement and satisfaction
Working closely with the OSO department leads, membership account managers, Professional Heart Daily lead, and other collaborators, the Sr. Manager will support and amplify Council-specific multi-channel marketing and communication strategies tailored to impact professional membership engagement, participation in American Heart Association conferences and events, and membership promotional activities
The Sr. Manager is responsible for a member’s seamless navigation and access to key information across the OSO portfolio, including member benefits, scientific meetings, research awards, journal activities, council awards, the latest scientific statements and guidelines, and other resources such as the job board, volunteer search tool, among others
The position is responsible for crafting the membership experience at American Heart Association meetings and conferences, as well as developing and executing strategies for prospective member engagement at these events
Lead and sustain overall member relationships through innovative and scalable strategies designed to enhance member satisfaction
With experience in member relationship management, customer service, market research, CRM databases, and decision-making analytics, this position is responsible for identifying high-converting and emerging trends and categories that promote member engagement and participation in American Heart Association activities and events
To craft storytelling and content-focused communications to American Heart Association professional members and prospective members
Working closely with account managers on the team, this position will facilitate opportunities using multiple vehicles to listen to members on an ongoing basis and learn about their evolving needs
As the content lead within the membership team, this individual is responsible for optimizing the content strategy across the 16 Councils and designing the user experience via the e-newsletter and the PHD website
Responsible for developing and implementing communication and other strategies to keep members informed and engaged in a timely and cutting-edge manner, especially with respect to attendance in American Heart Association scientific meetings, research and council awards, journal activities, international affinity groups, membership promotions, and other pertinent science highlights
Responsible for increasing awareness and participation for American Heart Association professional members through marketing plans aligned with audiences through print design and production, direct mail, e-mail, advertising, web content, on-site signage, and promotional programming
Manage member communications, including newsletters, emails, social media, and other channels
Amplify the member voice through success stories and feedback collection
Develop and deliver presentations and orientation materials for members
Represent the organization at member events and meetings
Develop, plan, and execute focused marketing campaigns within councils for specific alliances, population segments, and specialties of care, including content marketing, web, social media, and science translation into layman's terminology
Oversee marketing activities specific to conferences; design projects; team collaborations for programming specialties, councils’ offerings, and numerous digital and print projects
Handle project timelines, deadline compliance, and effective communication and dissemination
Create custom council-centric messaging targeted towards amplifying member benefits and engagement opportunities
Identify opportunities to improve member experience and satisfaction
Draft the member engagement content strategy and roadmap to meet YoY membership recruitment, retention, and renewal goals
Cultivate and maintain positive relationships with members, both existing and prospective
Understand member needs and preferences and support response to concerns promptly and effectively
Develop a content roadmap, in partnership with key collaborators, identifying and ideating emerging marketing trends
Designs and creates member experience at all American Heart Association conferences
Develop, plan, and execute focused marketing campaigns within councils for specific alliances, population segments, and specialties of care, including content marketing, web, social media, and science translation into layman's terminology
Be responsible for marketing activities and Professional Heart Daily content specific to conferences; design projects; team collaborations for programming specialties, councils’ offerings, and numerous digital and print projects
Handle project timelines, deadline compliance and effective communication and dissemination
Build a member event calendar for quality engagement, learning, networking, and events
In concert with Integrated Marketing, develop and direct digital (PHD and Connections e-newsletter) and print materials for assigned programs such as Scientific Sessions, Journal, Research, or other publishing, and membership campaigns
Amplify communications using best practices to significantly increase abstract submissions, member participation, and registration to American Heart Association programs or meetings
Design strategies for membership recognition and showcasing American Heart Association members on social media and in American Heart Association collateral to be used onsite at meetings and virtually
Focus on new member acquisition, member retention, and growth strategies
Identify and address potential turnover risks
Promote member engagement and participation in activities and American Heart Association meetings and conferences
Coordinate with membership, research, and meetings and event teams to align promotional efforts with key OSO initiatives and performance targets
Collaborate on strategies to improve member satisfaction and retention
Establish trusted communication with senior-level volunteers and anticipate needs and expectations
Deliver exceptional customer service to both internal and external customers
Foster alliances with cross-functional teams internally and externally, in both the domestic market and internationally
Track and analyze member data to identify trends and opportunities to help inform changes in retention strategy and new tactics to implement
Manage member attendance data, reporting metrics, and plans
Lead all market research efforts and surveys, as well as reporting results and future year planning based on results
Research best practices, competitors, as well as targeted international and regional growth and regional
Aggregate and analyze data and information using internal tools, surveys, and available data to gather insights and propose actionable process improvements or program development
Analyze performance data and draw content insights; report on campaign and performance, and present learnings/results to the VP of Membership
Qualification
Required
Bachelor's degree in marketing, Communications, Business, or a related field, or equivalent experience
Five (5) years of experience in marketing management, preferably within a science, health care, or education environment
Demonstrated ability in membership and member relationship experience
Strong expertise in digital marketing channels, creative production, and multi-channel campaign management
Experience with CRM or other membership management systems
Demonstrated ability to manage large-scale projects with multiple stakeholders
Experience with performance marketing, market analysis, and reporting on campaign ROI
Excellent communication and presentation skills, with the ability to engage senior leadership and external partners
Demonstrated ability in the design and delivery of digital and print collateral
Excels in preparing written, audio, and video communications with the ability to format and present to internal and external stakeholders
Advanced ability to influence in a matrixed environment
Excellent organizational and time management skills to prioritize and meet deadlines
Experience leveraging data to drive outcomes and measure impact at the individual and program level
Ability to work independently, exercise good judgment, and creatively problem solve
Ability to travel 15%- 20% local and overnight stay
Benefits
Medical
Dental
Vision
Disability
Life insurance
Retirement program that includes an employer match and automatic contribution
Employee assistance program
Employee wellness program
Telemedicine
Medical consultation
Paid Time Off (PTO) at a minimum of 16 days per year for new employees
12 paid holidays off each year
Tuition Assistance
Company
American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$4.62MKey Investors
Stupski FoundationAmeriCorps Public AlliesCity Furniture
2025-08-14Grant· $0.1M
2024-07-09Grant· $2.7M
2024-06-06Grant· $0.69M
Leadership Team
Jennifer Hall
Chief, Data Science and Analytics
Lynne Braggs
National, Sr. Director Digital Content Production, Creative (Marketing)
Recent News
Central New York Business Journal
2026-01-16
2025-12-24
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