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Bullseye Strategy · 1 week ago

Digital Marketing Copywriter and Content Ops Specialist

Fort Lauderdale, FL

Full-time

Onsite

Entry, Mid Level

$50K/yr - $60K/yr

2+ years exp

Bullseye Strategy is seeking a Digital Marketing Copywriter and Content Operations Specialist to create compelling, on-brand copy across multiple clients. The role involves producing various content formats while managing the tactical execution of content operations to ensure consistency and quality across all client touchpoints.

AdvertisingMarketing

Growth Opportunities

Responsibilities

Write and edit organic social media posts

Develop ad copy for multiple formats, including social media ads, traditional banner ads, digital OOH (out-of-home) ads, CTV (connected TV) ads, and more

Produce long-form blog content (1,000-2,500 words) that aligns with SEO strategies and brand voice

Write comprehensive whitepapers (3,000-5,000 words) for clients requiring in-depth, research-driven content

Create compelling website copy, landing page copy, SMS messages, subject lines, preview text, and email copy that drives conversions

Draft media pitches for PR initiatives, internal pick decks, and client campaigns (note that this is not required, but a nice-to-have; will train)

Conduct research to support content development and ensure accuracy across all deliverables

Write content briefs for whitepapers and blogs

Maintain brand voice consistency across all content types and client accounts

Proofread and edit work to ensure high editorial standards and error-free delivery

Upload content to social media scheduling tools (e.g., Cloud Campaign, Sprout Social, HubSpot - training provided)

Prep blog posts by sourcing and adding appropriate stock imagery

Utilize AI tools to create, optimize, and accelerate copy creation while maintaining quality standards

Generate AI images to support content needs (training provided)

Upload and publish blogs to WordPress (training provided)

Maintain organized file systems and content libraries

Track project timelines and communicate progress to team leads

Content creator recruitment and management of content creator programs, both in platform and through content creator platforms (sourcing and working with content creators is a plus, but not required)

Qualification

CopywritingSEO knowledgeContent creationResearch capabilitiesBrand voice expertiseTechnical proficiencyWordPress experienceSocial media proficiencyAttention to detailTime managementCollaboration skillsAdaptabilitySelf-starter mentality

Required

Exceptional writing and editing skills across multiple formats and tones

Versatility in writing style with the ability to write across formats from long-form content to short-form social and ad copy

Brand voice expertise with the ability to maintain consistency across all client communications

Excellent attention to detail and proofreading skills

Strong research capabilities for finding accurate information to support content development

Time management skills for juggling multiple projects and meeting deadlines in a fast-paced agency environment

SEO knowledge, including an understanding of keyword optimization and SEO best practices

Technical proficiency and comfort learning new tools and platforms; willingness to embrace AI-assisted copywriting and image generation with tools like ChatGPT, Claude, Grok, Canva, etc

In-platform experience with Facebook, Instagram, LinkedIn, Google Business Profile, X, TikTok content deployment (e.g., posts, stories, highlights, etc.), community management, and growth

Collaboration skills to work well with cross-functional teams and accept constructive feedback positively

Adaptability with flexibility in approach and ability to pivot when priorities shift

Self-starter mentality with a proactive approach to identifying opportunities and solving problems independently

2-4 years of copywriting experience in an agency or in-house marketing environment

Portfolio demonstrating diverse writing samples across multiple formats

Preferred

Draft media pitches for PR initiatives, internal pick decks, and client campaigns (note that this is not required, but a nice-to-have; will train)

Experience with WordPress a plus (training provided)

Content creator recruitment and management of content creator programs, both in platform and through content creator platforms (sourcing and working with content creators is a plus, but not required)